Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

2
80
0
1

Year Published

1992
1992
2015
2015

Publication Types

Select...
7
2

Relationship

0
9

Authors

Journals

citations
Cited by 180 publications
(83 citation statements)
references
References 8 publications
2
80
0
1
Order By: Relevance
“…It has also been suggested that it might be appropriate to take a multi-disciplinary approach to understanding the behaviour implicit in self marketing and personal branding. It is worth recalling in this context that Bagozzi (1974Bagozzi ( , 1975Bagozzi ( , 1978 saw no need for turf wars between marketing and other disciplines in developing a theory of market exchange.…”
Section: Towards Complementary Theoretical Frameworkmentioning
confidence: 99%
“…It has also been suggested that it might be appropriate to take a multi-disciplinary approach to understanding the behaviour implicit in self marketing and personal branding. It is worth recalling in this context that Bagozzi (1974Bagozzi ( , 1975Bagozzi ( , 1978 saw no need for turf wars between marketing and other disciplines in developing a theory of market exchange.…”
Section: Towards Complementary Theoretical Frameworkmentioning
confidence: 99%
“…Later institutional marketing thinkers, because of their grounding in institutional economic theory, viewed the phenomena of value determination as fundamentally linked to exchange [Duddy, Revzan 1947;Alderson 1954]. Although the institutional marketing view was later modified by the organizational dynamics viewpoint and marketing thinking was influenced by other social sciences, exchange remained the central tenet of marketing [Alderson 1965;Kotler 1972;Bagozzi 1974;1978;.…”
Section: The Emergence Of Relationship Marketing School Of Thoughtmentioning
confidence: 99%
“…Although with Bagozzi (1974Bagozzi ( , 1975A, 1975B, 1977Bagozzi ( , 1978Bagozzi ( , 1979Bagozzi ( and 1986 and Hunt (1976Hunt ( , 1977Hunt ( , 1978Hunt ( , 1983A, 1983B and 1991) the theoretical interest arises of guiding the nature from this discipline to other aspects, the managerial practice and the ideas of the consultancy of the moment had more echo. The first one opens the debate on the structural error of having been considering their study field in exclusive function of a technical group and centering it in the study of relative individual and social activities to the initiation, resolution and escape of relationship exchange.…”
Section: The Continuity Of Such An Emphasis In the Marketing Of The 80'smentioning
confidence: 99%
“…The same possibility to merge these arguments with those of Day and Wind (1980), Webster (1981Webster ( , 1988Webster ( , 1992Webster ( , 1994), Wensley (1983, 1988), Carlzon (1987), Day (1990Day ( , 1992Day ( , 1994A, 1994B, 1995Day ( , 1996Day ( , 1999, and Day and Van den Bulte (2002), along with the approach of Grönroos (1983Grönroos ( , 1989Grönroos ( , 1990Grönroos ( and 1995,and Gummesson (1987 and 6 . Paradoxically, in this "latter" definition keep latent the next topics: 1) Marketing is, above all, an organizational function, as accounting, purchases, etc., are.…”
Section: The Continuity Of Such An Emphasis In the Marketing Of The 80'smentioning
confidence: 99%