“…The earlier of the two, which has been called the sociocultural model (Frankel and Whitehead, 1979), is based on drinking attitudes and practices viewed from a cross-national perspective. The model is based on the assertion that societies which are explicit and coherent with regard to values, customs, sanctions, and public attitudes toward alcohol consumption will have low rates of alcoholism (Ullman, 1958). *Additional information and models are described in the works of Clare (1974), Cahalan and Cisin (1977), and Ewing and Rouse (1978).…”