Health and environmental consciousness, costs of behaviour and the purchase of organic food

Kriwy, Peter; Mecking, Rebecca‐Ariane

doi:10.1111/j.1470-6431.2011.01004.x

Cited by 175 publications

(142 citation statements)

References 33 publications

(60 reference statements)

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“…Chinese studies report that gender -being female -is an important demographic variable, along with income, education and family size, that influences willingness to pay for green food (Xia and Zeng, 2007;Xia and Zeng, 2008). Studies on Western consumers show that concern for young children is likely to increase organic food consumption (Kriwy and Mecking, 2012); the organic food buyer is likely to be female (Lockie et al, 2004), female with children (Dettmann and Dimitri, 2009;Van Doorn andVerhoef, 2011) and is likely to be highly educated (Govidnasamy and Italia, 1990;Kriwy and Mecking, 2012).…”

Section: Discussion and Contributions To The Literaturementioning

confidence: 99%

Innovations in the agro-food system

McCarthy

Liu

Chen

2016

British Food Journal

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ResearchOnline@JCU 1Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers Abstract PurposeThe purpose of this paper is to identify the factors driving the adoption of 'green innovations' notably green food and certified organic food and to examine the attitudes of Chinese consumers towards genetically modified food. Design/methodology/approachA mixed methods approach was used. A total of 402 consumers responded to a structured questionnaire and 58 consumers responded to a survey designed to gather qualitative data. Data analysis involved content analysis, the probit model, frequency distributions and the t test for two unrelated means. FindingsThis study shows that affluent, middle class Chinese citizens are opting out of the conventional food market. There is a gender divide, with men showing a preference for green food and females showing a preference for certified organic food. Certified food purchase is associated with demographic variables, such as income, education, age, gender, presence of young children, household size, living in developed cities and overseas experience. A follow-up study shows that the absence of GMOs (genetically modified organisms) motivates the purchase of organic food. Overall, the results suggest that Chinese consumers are turning towards certified food for health reasons and are sceptical about GM food. Practical implicationsThis paper provides some insights into how Chinese consumers view innovations in the food sector. The study found that almost half of the sample is unaware that the concept of green food is different to that of organic food. The priority for the certified organic industry is to address this lack of knowledge and clearly explain what certified organic food is and how it differs from green food. Small-scale farmers could use consumer aversion to GMOs as a promotional tool. The ultimate goal of this paper is to help marketers better promote certified organic food, but inferences can be drawn in terms of Chinese sustainable consumption. Negative attitudes towards genetically modified foods exist due to human health concerns. Hence, Chinese policy makers need to confront these perceptions, real or perceived, if they wish to maintain public trust in biotechnology. OriginalityThe contribution of this research lies in examining what drives the adoption of 'green innovations', notably green food and certified organic food in China. This research is important given that little is known about what Chinese consumers think of, and how they react to, innovations in the agro-food value chain.Article classification: research paper 2

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Section: Discussion and Contributions To The Literaturementioning

confidence: 99%

Innovations in the agro-food system

McCarthy

Liu

Chen

2016

British Food Journal

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“…Consumers buy organic food because they believe it is more environmental friendly, healthier and tastes better than conventionally produced food (Tauscher et al 2003;Torjusen et al 2004;Verbeke and Lahteenmaki 2009;Stolz et al 2011;Kriwy and Mecking 2012;Pino et al 2012;Zanoli and Naspetti 2002;Zagata 2012). Several authors analyzed the motivations of organic consumers and found that while most consumers are not well educated about organic agriculture, they believe that organic products are better and healthier due to reduced pesticide risks and higher ethical values.…”

Section: Food Quality and Healthmentioning

confidence: 99%

Organic Agriculture 3.0 is innovation with research

Rahmann¹,

Ardakani

Bàrberi

et al. 2016

Org. Agr.

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“…Investigating in the same direction (with consumers from Romania, Northern Ireland, Scotland and Norway), other studies showed that health concerns were a major reason [28], along with environmental concerns, that people chose organic food products [74][75][76]. Von Meyer-Höfer et al concluded that consumers' expectation for organic food is that it be natural, which is associated with health benefits (in mature and emerging European markets, such as Germany, the UK, Spain, and the Czech Republic) [77], and Kriwy and Mecking highlighted that the consumption of organic products is seen as an investment in an individual's health [78]. As for Romania, health and environmental aspects are increasingly present in consumers' decision processes [79].…”

Section: Is Organic Food Perceived As Offering Health and Environmentmentioning

confidence: 99%

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

Petrescu

Petrescu-Mag

2015

Sustainability

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Abstract:The main purpose of this paper is to explore consumers' perceptions of organic food and examine whether organic food products are perceived in the North-West Region of Romania as offering health and environmental benefits or as simply another sine qua non condition to be integrated into the luxurious yuppie lifestyle. The inspiration for our study came from witnessing the stereotypical image of organic food consumers as "stylish, trendy, fancy consumers" in the last three to five years. Scientific evidence on the perceptions of organic food is based on a probabilistic survey. The results indicate an environmental consciousness of organic food consumers in North-Western Region of Romania in terms of organic food: a high percentage of consumers believe that organic food is healthier than conventional food (87%) and that it contributes to environmental protection more than conventional food (75%). A statistically significant difference (p < 0.05) was observed between people with higher education and those without higher education concerning the following beliefs: belief that most people consume organic products because they are in fashion, and belief that organic food contributes to environmental protection.

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Health and environmental consciousness, costs of behaviour and the purchase of organic food

Cited by 175 publications

References 33 publications

Innovations in the agro-food system

Innovations in the agro-food system

Organic Agriculture 3.0 is innovation with research

Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers

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