2019
DOI: 10.1108/rausp-08-2018-0070
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Abstract: Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who buy in supermarkets weekly or biweekly. Findings It was possible to evaluate a model that analyzed the aspects that greenwashing carries and the aspects that the atti… Show more

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Cited by 53 publications
(26 citation statements)
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“…The use of the environmental appeal as proposed by the company and presented in the marketing communication provides information that generates confusion for the consumer (Akturan, 2018;Rousseau et al, 1998). Even more so when the marketing communication elucidates a low involvement message, which aggravates the Greenwashing perception and makes the consumers reject the product as well as the brand and the company (Braga Junior et al, 2019). Exaggerated information, used as green marketing appeal, provided the creation of confusion for the consumer, in other words, the greatest Greenwashing perception generates a greater confusion for the consumer.…”
Section: Discussion Of Resultsmentioning
confidence: 99%
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“…The use of the environmental appeal as proposed by the company and presented in the marketing communication provides information that generates confusion for the consumer (Akturan, 2018;Rousseau et al, 1998). Even more so when the marketing communication elucidates a low involvement message, which aggravates the Greenwashing perception and makes the consumers reject the product as well as the brand and the company (Braga Junior et al, 2019). Exaggerated information, used as green marketing appeal, provided the creation of confusion for the consumer, in other words, the greatest Greenwashing perception generates a greater confusion for the consumer.…”
Section: Discussion Of Resultsmentioning
confidence: 99%
“…Trust is a construct defined as a relation in which a part ensures or hopes the other part will fulfill what was proposed or determined (Sirdeshmukh et al, 2002). Greenwashing is a corrosive practice of trust formation as displayed by Chang (2013) andBraga Junior et al (2019) whose consequences remain in the product rejection and affects both satisfaction and loyalty as recommended by Martínez (2015). Hypothesis H2 (β = -0,283, t test =2,890 and significant at 1%) indicates the communication and slogans are seen as Greenwashing and negatively stimulates the creation of Trust.…”
Section: Discussion Of Resultsmentioning
confidence: 99%
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“…De acuerdo con Dilchert (2018), existen una serie de componentes psicológicos (neuroticismo, conciencia, integridad, simpatía y apertura), que llevan a los colaboradores a asumir un comportamiento antiambientalista en el trabajo. Por dicha razón, desde la posición de Saeed et al (2019), las organizaciones deben comprometer sus prácticas de recursos humanos con el ambiente; por ejemplo: La descripción del puesto de trabajo puede (de manera errónea) como una estrategia competitiva por parte de las organizaciones (Fialho y Marquesan, 2018;Braga et al 2019). Desde la posición de Salas (2018):…”
Section: Colaboradoresunclassified
“…The failure of businesses to fulfill their claims about sustainability and environmentalism may bring along important problems, as well (Akturan, 2018). Businesses engaged in greenwashing are exposed to certain legal sanctions (Sun & Zhang, 2019) and also may cause consumers to exhibit negative attitudes toward their own businesses (Braga Junior, Martínez, Correa, Moura-Leite, & Da Silva, 2019;De Jong, Harkink, & Barth, 2018;Kahraman & Kazançoğlu, 2019) and the overall market (Chen, Lin, & Chang, 2014).…”
mentioning
confidence: 99%