Informational and Normative Social Influence in Buyer Behavior

Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice

“…People often assimilate to the behaviors of others (Asch 1955;Bearden, Netemeyer, and Teel 1989;Burnkrant and Cousineau 1975;Sherif 1936). Conformity may be due to informational or normative influence (Deutsch and Gerard 1955), and being similar to others supports the human need for validation (Brewer 1991;Snyder and Fromkin 1980).…”

A new recommender system to combine content-based and collaborative filtering systems

“…That is, ij ϭ R ij Ϫ R ij . In the regression context, the errors are the residuals in regression model or the preferences unexplained by the regression model equation (1). Note that prediction errors cannot be calculated for products for which there are no actual ratings.…”

“…Note that in this regression K number of features for products are identified. The parameters to be estimated, or ␤s in equation (1), measure how important each feature is in determining the preference of the consumer. Note that equation (1) is applied for each customer's observed ratings.…”

“…1 People like to get recommendations when they perceive a risk in making a purchase decision or when they want to simplify their buying decision. For instance, when a consumer buys a camcorder, the consumer may ask their friends who have knowledge or experience of camcorders, or they may ask a salesperson to help them buy the best camcorder.…”

Um Estudo Sobre a Aceitação De Sites De Reservas Online: Intenção De Compra E Boca-a-Boca Positivo

“…No entanto, segundo Burnkrant e Cousineau (1975), os fatores que influenciam mais profundamente o comportamento de um indivíduo é a influência de outros.…”