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Cited by 36 publications
(48 citation statements)
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References 63 publications
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“…A three-step method is conducted to implement the open design projects [3]: First, Xiaomi launched ODCs (i.e., Xiaomi Forum and MIUI Forum) to establish and strengthen relationships with customers. The operators have put great efforts (e.g., respond to their complaints properly, solve users' problems effectively, organize offline events) into developing stable relationships with users; and they try to transform users into fans of the brand [21]. Since the brand advocators can only use the spare time to participate in the online activities (some of the users just spend 30 min to an hour per day to interact with other members and contribute information in the ODC), Xiaomi needs a large number of fans to launch their innovation projects.…”
Section: Open Innovation In Xiaomi Forummentioning
confidence: 99%
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“…A three-step method is conducted to implement the open design projects [3]: First, Xiaomi launched ODCs (i.e., Xiaomi Forum and MIUI Forum) to establish and strengthen relationships with customers. The operators have put great efforts (e.g., respond to their complaints properly, solve users' problems effectively, organize offline events) into developing stable relationships with users; and they try to transform users into fans of the brand [21]. Since the brand advocators can only use the spare time to participate in the online activities (some of the users just spend 30 min to an hour per day to interact with other members and contribute information in the ODC), Xiaomi needs a large number of fans to launch their innovation projects.…”
Section: Open Innovation In Xiaomi Forummentioning
confidence: 99%
“…In order to reduce capital outlay, risk, and develop commercially valuable products, more and more companies launched their own online platforms to implement open innovation strategy [21]. There are two main options for enterprises to involve users in NPD projects: They may initiate an innovation contest platform or they can launch a firm-hosted open design community (ODC) [22].…”
Section: Introductionmentioning
confidence: 99%
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