“…This suggests that orgasm might be even more rewarding for women, in whom the response is more variable. However, ''orgasm consistency training'' in women resulted in only modest increases in sexual desire (Hurlbert & Apt, 1995;Hurlbert, White, Powell, & Apt, 1993;McVey, 1997). Orgasmic reconditioning often fails even in men (Conrad & Wincze, 1976) and has run into resistance and negative results as a ''treatment'' for sexual orientation (Turkat, Bruch, Kuczmierczyk, & Stechow, 1980).…”