“…First, it tries to explain the dynamics in the development of whole organizational populations, 26 and second, organizations are structurally inert. In contrast to adaptive theoretical approaches, 19 While at least parts of the theoretical concepts regarding the product life cycle approach deal with the service industry (Farny/Kirsch, 1987, Barras, 1986a, or Barras, 1986b, this sector has not been investigated form a industry life cycle specific point of view yet. 20 Hannan/Freeman (1989).…”