With the chemical industry acknowledging its pivotal role in the development and application of sustainable processes, the emergence of micro reaction technology, and more broadly flow chemistry, has captured the attention of chemists in all disciplines, ranging from those involved in research and development to those concerned with large‐scale production. From a financial perspective, there are several drivers for the chemical industry to adopt greener and more sustainable practices; these include the increasing costs associated with petrochemicals and hazardous waste disposal, along with problems associated with the supply of chemicals; recently highlighted by the worldwide shortage of acetonitrile. An example of the form that such an improvement might take includes increasing atom efficiency; this could be achieved through the use of catalysts, reducing the number of reaction steps, or moving towards multicomponent reactions, all of which reduce the volume of hazardous waste generated and raw materials consumed.