“…Over time, these expectations form the basis of rules that "function as myths, which organizations incorporate, gaining legitimacy, resources, stability, and enhanced survival prospects" (Meyer and Rowan 1977, p.340). In this point of view, firms conduct philanthropic giving so as to secure their legitimacy (DiMaggio and Powell, 1983;Scott, 1992) and enhance the likelihood of survival (Oliver, 1991). However, despite the argument from institutional perspective, very few empirical investigations have been conducted to test it.…”