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citations
Cited by 2,249 publications
(1,549 citation statements)
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References 20 publications
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“…In general, customers' contributions and behaviour are distinguished (Hutter, Hautz, Fueller, Mueller & Matzler, 2011). According to the authors' approach, other studies describe the attributes of co-creation from activities' perspective (Gebauer, Johnson & Enquist, 2010), the customer (Tynan, McKechnie & Chhuon, 2010), capability (Fujioka, 2009), experience (Gentile, Spiller & Noci, 2007;Prahalad & Ramaswamy, 2004), the roles (Andreu, Sánchez & Mele, 2010;Grönroos, 2008), service (Vargo, Maglio & Akaka, 2008), and the value (Ueda, Takenaka & Fujita, 2008). Durugbo & Pawar (2014) developed a unified model of cocreation that integrates the functions of a supplier and consumers' involvement based on existing value-in-exchange and value-in-use and in order to select co-creation techniques.…”
Section: Introductionmentioning
confidence: 99%
“…In general, customers' contributions and behaviour are distinguished (Hutter, Hautz, Fueller, Mueller & Matzler, 2011). According to the authors' approach, other studies describe the attributes of co-creation from activities' perspective (Gebauer, Johnson & Enquist, 2010), the customer (Tynan, McKechnie & Chhuon, 2010), capability (Fujioka, 2009), experience (Gentile, Spiller & Noci, 2007;Prahalad & Ramaswamy, 2004), the roles (Andreu, Sánchez & Mele, 2010;Grönroos, 2008), service (Vargo, Maglio & Akaka, 2008), and the value (Ueda, Takenaka & Fujita, 2008). Durugbo & Pawar (2014) developed a unified model of cocreation that integrates the functions of a supplier and consumers' involvement based on existing value-in-exchange and value-in-use and in order to select co-creation techniques.…”
Section: Introductionmentioning
confidence: 99%
“…The resulting value for the customer is fundamentally derived in use-labeled as value-inuse-and determined contingent upon the concrete context of use-labeled as value-in-context (v-i-c) [15,23,24]. This means that a firm's offering is not embedded with value (attribute level; value-inexchange).…”
Section: S-d Logic Perspective On Value Creation In the Digital Agementioning
confidence: 99%
“…The dialogue between customer and service provider itself becomes an ongoing element of the digitized service process (Prahalad et al, 2004b;Vargo et al, 2008b). Further, digitization increases potential availability of the service as well as better customer access by departing from the traditional direct appointments approach.…”
Section: Value Co-creationmentioning
confidence: 99%