SUM MARYEnvironmental information is very important to strategic management. Human sources are among the most commonly used sources of information and among them, boundary people, such as salesmen, hold a privileged position. One dimension which measures the quality of a strategic response is its speed of implementation. Recognizing this, to ensure a good (fast) strategic response, fast communication of information is imperative.This article focuses on factors which influence the speed of communication of environmental information. It is based on an exploratory research which has been carried out on a sample of salesmen of an industrial company. Management policies regarding the use of the sales force as an efficient source of strategic information are proposed in conclusion. 0 0 Comment' low speed of high speed of average speed of communication communication communication a 0: no significant relationship + : significant positive relationshipThe difference between groups' speeds is not statistically significant (Wilcoxon Z test) ( 5 ) Importance ofparticipation f o r the thirdgroup us un uctivutor of'u high spc.c.d qf communicution: participation is the only factor which tends to improve the speed of communication of the senior-blase group. The greater the participation in decision making related to the organization of Group 3's work, the faster the communication.
ADAPTING THE INTELLIGENCE ACTIVITY POLICY T O INDIVIDUAL CHARACTERISTICSAs Table 1 reveals, salesmen in the surveyed sample are different from each other and may be split into three main categories: follower-suspicious, participative-confident, and senior-blasC. As such, depending on the various individual characteristics of the sales force, considered as a source of strategic information, salesmen management should be different. For that purpose, Table 2 gives some insight into the way to manage such heterogeneous sales force. First, in conditions of uncertainty, reliance upon a group of