Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Peppers, Don; Rogers, Martha

doi:10.1007/978-981-10-7724-1_1

Marketing Wisdom

2018

DOI: 10.1007/978-981-10-7724-1_1

|View full text |Cite

Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Don Peppers

Martha Rogers

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2022

Publication Types

Select...

Article1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Marketing Information and Marketing Intelligence

Mandal

2022

International Journal of Technology Diffusion

View full text Add to dashboard Cite

Companies require understanding the needs, wants, and preferences of customers and generating relevant customer insights to serve them well. Customer insights can be generated only when companies have processes in place to collect marketing information and marketing intelligence. Companies collect marketing information from many and varied sources. They handle big data and extract insights. Companies manage marketing information with the help of marketing information systems. Marketing information systems help companies in assessment of information requirements, in developing the information, and in analyzing the information to generate customer insights. Companies collect competitive marketing intelligence to have a better understanding of competitors. Companies should adhere to ethical practices while collecting and analyzing marketing intelligence. Proper coordination and utilization of marketing information, marketing information systems, and marketing intelligence will help companies generate relevant customer insights, serve customers well, and achieve business excellence.

show abstract

Marketing Information and Marketing Intelligence

Mandal

2022

International Journal of Technology Diffusion

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

334 Leonard St

Brooklyn, NY 11211

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Cited by 1 publication

References 0 publications

Marketing Information and Marketing Intelligence

Marketing Information and Marketing Intelligence

Contact Info

Product

Resources

About