Strategic Marketing Issues in Emerging Markets 2018
DOI: 10.1007/978-981-10-6505-7_30
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Cited by 4 publications
(1 citation statement)
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“…As explained earlier, in the literature, the terms "sustainable marketing" and "sustainability marketing" are interchangeably used (Kumar 2018). Some scholars prefer to label it as sustainability marketing (Belz and Peattie 2012;Burksiene et al 2018;Garner 2019;Kirchgeorg and Winn 2006) instead of sustainable marketing (Fuller 1999;Sheth and Parvatiyar 1995).…”
mentioning
confidence: 99%
“…As explained earlier, in the literature, the terms "sustainable marketing" and "sustainability marketing" are interchangeably used (Kumar 2018). Some scholars prefer to label it as sustainability marketing (Belz and Peattie 2012;Burksiene et al 2018;Garner 2019;Kirchgeorg and Winn 2006) instead of sustainable marketing (Fuller 1999;Sheth and Parvatiyar 1995).…”
mentioning
confidence: 99%