International audienceWe use a multi-source, longitudinal case study of one of the world's first and best eco-fashion brands, Osklen, founded by Oskar Metsavaht in Brazil in 1989, to advance a multi-sensorial signalling theory account of sustainable luxury. Our inductive theory-building extends traditional signalling theory, especially its recent applications to sustainability, by adding an appreciation of multiple senses and leveraging multi-sensorial methodologies increasingly popular in the marketing and design disciplines. In contrast to the traditional literature on signalling from economics which suggests that signals are most influential when they are visible, clear and easy to interpret (thus carrying unambiguous messages from sender to receiver), we show that balancing luxury and sustainability requires and relies on multi-sensorial, complex, even contested signals. We catalogue, classify and compare the signals sent by Osklen within and across the 15 different collections Oskar Metsavaht designed between 2005 and 2013 to explain how signals are deliberately de- and re-composed to combine luxury and sustainability. Our findings encourage sustainability researchers to take senses seriously and offer practical how-to recommendations to luxury designers committed to making a difference
The author's research is dedicated to the enhancement of the level of the enterprise economic safety. This task involves developing the concept of an integrated system for early prevention of dangers and threats of business activity, substantiation of procedures for regulating the activities of the enterprise in accordance with the changing external and internal factors. Multiloop diagnostics model is proposed to identify causal relations of management dysfunction. It allows you to receive an adequate assessment of the basic parameters of activity of the enterprise and accurately identify its status. Researching problems of economic safety of the enterprise such diagnostic methods as economic and logical analysis, statistical monitoring and strategic management were applied. There was made a conclusion that a qualitative assessment is a key tool of the level assessment of the enterprise economic safety, its control, and monitoring. It allows you to get reliable information about the real possibilities of the enterprise at different stages of development, to monitor and evaluate the level of economic security, find effective solutions to transition to a higher level of economic safety of the enterprise.
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