This study aims to: (1) find out whether there is an effect of Current Ratio (CR) on Return On Assets (ROA), (2) find out whether there is an effect of Debt Equity Ratio (DER) on Return On Assets (ROA), (3) find out whether there is an effect of Total Asset Turnover (TATO) on Return On Assets (ROA), (4) knowing whether there is an effect of Current Ratio (CR), Debt Equity Ratio (DER) and Total Asset Turnover (TATO) simultaneously on Return On Assets ( ROA) The approach taken is an associative approach. The population in this study is the Advertising, Printing, and Media Sub-Sector Companies listed on the Indonesia Stock Exchange for the period 2014-2018. Samples were taken using purposive sampling method, in order to obtain 7 companies as samples. And using multiple linear regression analysis method, classical assumption test, t test (partial test), f test (simultaneous test) and the coefficient of determination with the help of SPSS software (Statistical Product and Service Solutions).
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