Presidential elections often are colored by propaganda and post-truth politics in its campaign to influence public opinion. This study aimed to identify the way and forms of propaganda and post-truth communicate political messages from the 2019 presidential election in Indonesia through political communication on social media. This research employed a mixed-methods approach that combines quantitative and qualitative methods. The quantitative data were obtained from Twitter with social network analysis (SNA) from December 2018 to March 2019. Meanwhile, the qualitative data were obtained from literature searches and expert interviews. The results of this analysis indicated that presidential candidate Jokowi was widely rumored to be a liar, claimant of success, weak leader, communist, pro-China, and anti-Islam. There were also many rumors that referred to presidential candidate Prabowo as a pro caliphate, human rights violator, person with a questionable religion, bad-tempered person, inexperienced leader, and hoax spreader. These negative issues constitute propaganda in the form of stories, rumors, and myths that were manipulated to influence public opinion on social media. Some parts of society believed them based on emotional belief instead of on rationally observed facts. We conclude that even when it involves many people in a big nation, propaganda can be manipulated to influence public opinion.Keywords: Propaganda, post-truth, social media, political communication, presidential election ABSTRAKPemilihan presiden sering kali diwarnai oleh propaganda dan politik pasca-kebenaran dalam kampanyenya untuk memengaruhi opini publik. Kami mempelajari kasus pemilihan presiden di Indonesia tahun 2019. Penelitian ini bertujuan untuk mengidentifikasi bagaimana bentuk-bentuk propaganda dan post-truth mengkomunikasikan pesan politik melalui komunikasi politik di media sosial. Penelitian ini menggunakan pendekatan metode campuran, yaitu kombinasi metode kuantitatif dan kualitatif. Data kuantitatif diperoleh dari media sosial Twitter dengan analisis jejaring sosial (SNA) dari Desember 2018 hingga Maret 2019. Data kualitatif diperoleh dari penelusuran literatur dan wawancara ahli. Hasil analisis menunjukkan bahwa capres Jokowi banyak diisukan sebagai pembohong, klaim keberhasilan, pemimpin lemah, komunis, pro-China, dan anti-Islam. Banyak rumor yang menyebut calon presiden Prabowo sebagai pro khilafah, pelanggar HAM, orang yang agamanya dipertanyakan, pemarah, pemimpin yang tidak berpengalaman, dan penyebar hoax. Implikasi dari penelitian ini adalah bahwa isu-isu negatif tersebut merupakan propaganda berupa cerita, rumor, dan mitos yang dimanipulasi untuk memengaruhi opini publik di media sosial. Sebagian masyarakat percaya bahwa propaganda ini sebagai kebenaran karena didasarkan pada keyakinan emosional, bukan fakta yang diamati secara rasional. Kami menyimpulkan bahwa meskipun melibatkan banyak orang di negara besar, propaganda dapat dimanipulasi untuk memengaruhi opini publik.Kata Kunci: Propaganda, post-truth, media sosial, komunikasi politik, pemilihan presiden
Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
Background: BUMDES management is a crucial part of managing village development and independence. Therefore, the management system of village government organizations must begin to be addressed because of its crucial position in the preparation of plans for the establishment of the BUMDES program. The inability to develop organizational systems that understand managerial principles, data management, and communication strategies coupled with unpreparedness to adapt to the development of internet technology has the potential to cause the organization to lag behind in developing. Objective: The aim of this study is to increase the potential of Soket Laok Village, Bangkalan Madura Regency in the field of BUMDES management. Method: This community service was held at the Soket Laok Village Hall, Bangkalan Madura Regency. The material was delivered in a hybrid manner where there are speakers who directly invite participants to practice and online participants who provide material at the beginning. Results: The village officials and community leaders understand and are brave enough to formulate village development plans and have a better understanding of good communication patterns. Conclusion: The introduction and understanding of organizational communication for BUMDes (Village Owned Enterprises) which is the central organization of economic empowerment of rural communities is significant. With the FGD method directly with the BUMDes manager in Soket Laok village, Bangkalan Madura, and socialization of practical knowledge, understanding and management of the BUMDes organization, the optimization of the role of BUMDes in the Soket Laok village community will occur.
Anak-anak merupakan generasi penerus bangsa. Di masa depan, kepemimpinan bangsa ini ada di tangan mereka. Oleh karena itu, anak-anak harus dipersiapkan dengan sebaik-baiknya. Peran orangtua sangat besar dalam mensosialisasi anak. Oleh karena itu, pengetahuan orang tua tentang pengasuhan anak harus ditingkatkan. Dalam hal ini, keluarga memegang peran penting dalam melahirkan generasi penerus yang mumpuni karena secara makro, ketahanan bangsa bergantung pada ketahanan keluarga. Di masa yang akan datang, bangsa ini akan dipimpin oleh generasi yang saat ini sedang mengalami sosialisasi dalam keluarga. Maka dari itu, secara mikro, orang tua harus diberdayakan karena sosialisasi dimulai dari keluarga. Peningkatan pengetahuan orang tua dilakukan dengan melakukan upaya revitalisasi fungsi keluarga dalam mempersiapkan generasi emas.
The general election is a democratic means to gain power constitutionally. Several groups, however, use all the possible means to achieve that power. Firehose of falsehood is an example of political propaganda models that use every means to influence public opinion. This model of political propaganda finds its momentum through propaganda on social media. The purpose of this research is to understand the model of the firehose of falsehood on social media in the 2019 Indonesian presidential election. This research method uses a discourse analysis approach to identify the phenomena and events regarding the use of political propaganda on social media. Meanwhile, data collection is carried out through Twitter social media documentation. The results of this analysis indicated that the Firehose of Falsehood propaganda model was used as a political propaganda in the 2019 Indonesian presidential election. Social media, especially Twitter, became a means of propaganda to influence public opinion. The message delivery models were carried out through several methods. First, they were disseminated massively through various channels; second, they were carried out continuously and repeatedly; third, they were not following objective facts; and fourth, the media were lack of consistency.
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