<p>Penerapan teknologi inovasi pertanian berperan dalam meningkatkan produktivitas usaha tani, sehingga berpeluang untuk meningkatkan kesejahteraan hidup, yang salah satunya diindikasikan dari meningkatnya ketahanan pangan rumah tangga petani.Penelitian ini bertujuan untuk mengindentifikasi inovasi teknologi pertanian yang telah diterapkan di lokasi studi, dan menganalisis hubungannya dengan kondisi ketahanan pangan pada rumah tangga petani.Metode penelitian berupa survei di dua desa di Kabupaten Bogor yang masing-masing memiliki tipe pertanian yang berbeda yaitu lahan kering dan basah (sawah), dengan jumlah sampel sebanyak 80 orang.Data dianalisis dengan uji statistik Rank Spearman. Hasil penelitian menunjukkan bahwa sebagian besar petani di lahan sawah telah menerapkan inovasi teknologi berupa sistem jajar legowo secara intensif, dan petani di desa berlahan kering cukup intensif dalam menerapkan inovasisistem tumpang sari dan pengolahan hasil pertanian (<em>on farm</em>).Penerapan teknologi ini berkorelasi positif dengan kondisi ketahanan pangan rumah tangga petani, yaitu petani yang menerapkan inovasi teknologi lebih intensif memiliki tingkat ketahanan pangan yang lebih baik.</p><p class="Textbodyindent"> </p>
In respond to the government programs to alleviate the poverty and to improve the quality of the human resources of the remote communities, the family empowerment program was established. The establishment of such community development program is attempted to reach the target of the millenium development goals (MDGs), in its special interest for remote community development. The objectives of the study are: 1) to evaluate the progress of the Sejahtera Family Empowerment Program; 2) to investigate contraints and factors that support the development of the Empowerment Program; and 3) to analyse input, output, process and effects of the Posdaya Bina Sejahtera Program, on the community of Pasirmulya, Western Bogor District, West Java. Qualitative as well as the quantitative approach were utilized, in this study. Qualitative approach was used to get the deep understanding of the implementation of Family Empowerment Program, whereas the quantitative approach was used for the case study. Both the qualitative and quantitative approaches were sinergically utilized for more comprehensive result. For data collection, 50 questionaires were administered for community leaders, Bina Sejahtera officials, and community members purposively. This study brings together the current state of knowledge of how Posdaya has changed the quality of life of the community. From this study, it is suggested that Center for Human Resource Development (P2SDM) IPB, Yayasan Damandiri, as well as the Government should hands in hands to continue supporting the empowerment program.
Rubber is a well-known commodity that has been cultivated for a relatively long time in Indonesia. Rubber plays an essential role in contributing foreign exchange incomes, job opportunities, and providing industrial raw materials. In 2014, Indonesia became the second-largest rubber producer after Thailand, with a rubber yield of 3,979 tons. Increased rubber production is linear to the environmental damage that occurs so that productivity improvement tools based on environmental or green productivity are needed. This research aims to determine the factors influencing productivity level and improvement efforts by considering the environmental performance indicator. The method used is the Environmental Performance Indicator (EPI). Two expert respondents filled the weighted result, i.e., academician and head of waste treatment. The selection of alternative improvement using Benefit-Cost Ratio (BCR). The result is Multi Soil Layering (MSL) which could save the cost of IDR 253,651,626.2 per year or 70% water savings. This alternative can increase productivity by 11.12% from 76.13% to 85.25% and raise the EPI value of 0.766 from 0.201 to 0.967.
Social marketing communication strategy is a tool used by the company to achieve its goal. The effectiveness of social marketing communication strategy can be seen from the change in the attitude of the campaign target refers to the cognitive, affective, and conative. The purpose of this study was to analyze the social marketing communication strategy undertaken by WWF in running campaigns, analyze the effectiveness of social marketing communications conducted by WWF in running his campaign, and analyze correlation between strategy of social marketing and effectiveness of social marketing communications conducted by WWF in running his campaign. The method used in this research was supported by survey method with quantitative and qualitative data. In this research, social marketing communication strategy under study is a social marketing communication strategy Campaign Sustainable Seafood, WWF-Indonesia. The results showed the dominance of media used by the respondent to get a message is a media meeting and the relationship between social marketing communication strategy and media exposure frequency of the effectiveness of social marketing communication strategy on aspect of cognitive, affective, and conative.Keywords: attitude change, strategy, media exposure----------------------------------ABSTRAKStrategi komunikasi pemasaran sosial adalah alat yang digunakan oleh perusahaan untuk mencapai tujuannya. Efektivitas strategi komunikasi pemasaran sosial dapat dilihat dari perubahan sikap target kampanye pada kognitif, afektif, dan konatif. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanye, menganalisis efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya, dan menganalisis hubungan antara strategi pemasaran sosial dan efektivitas komunikasi pemasaran sosial yang dilakukan oleh WWF dalam menjalankan kampanyenya. Metode yang digunakan dalam penelitian ini didukung oleh metode survei dengan data kuantitatif dan kualitatif. Dalam penelitian ini, strategi komunikasi pemasaran sosial yang diteliti adalah strategi komunikasi Kampanye Sustainable Seafood, WWF-Indonesia. Hasil penelitian menunjukkan dominasi media yang digunakan oleh responden untuk mendapatkan pesan adalah pertemuan media dan hubungan antara strategi komunikasi pemasaran sosial dan frekuensi keterdedahan media dari efektivitas strategi komunikasi pemasaran sosial pada aspek kognitif, afektif, dan konatif.Kata kunci: perubahan sikap, strategi, keterdedahan media
Micro, Small, and Medium Enterprises (MSME) has an important role in local and national economy. Many MSME’s product penetrated local, national, and international market. This study aims to identify the implementation of marketing communication used by MSMEs craft, identify quality level of competitiveness of MSME’s craft, analyze the relationship characteristics of MSME’s craft with the implementation of marketing communications, and analyze the relationship between the implementation of marketing communications with the quality level of competitiveness of MSME’s craft. This study combined quantitative approach using questioner method and supported by qualitative data using depth interview method. The results showed that the implementation of the marketing communications MSME’s craft in the city of Bogor has classified moderate, while mostly using social media as a communication medium and Word of Mouth (WOM) as the promotion mix, while in terms of the quality competitiveness, MSME’s craft in Bogor has classified moderate in quality level of competitiveness. The conclusion from this study is the implementation of marketing communications especially variety of media communication and promotion mix related quality level of competitiveness.Keywords: communication media, economy, promotion mix ---------------------------------------------------------------------------------------ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian lokal dan nasional. Banyak produk UMKM menembus pasar lokal, nasional, dan internasional. Penelitian ini bertujuan untuk mengidentifikasi pelaksanaan komunikasi pemasaran yang digunakan oleh kerajinan UMKM, mengidentifikasi tingkat kualitas daya saing kerajinan UMKM, menganalisis karakteristik hubungan kerajinan UMKM dengan pelaksanaan komunikasi pemasaran, dan menganalisis hubungan antara pelaksanaan komunikasi pemasaran dengan tingkat kualitas daya saing kerajinan UMKM. Penelitian ini mengkombinasikan pendekatan kuantitatif dengan menggunakan metode kuesioner dan didukung oleh data kualitatif dengan menggunakan metode wawancara mendalam. Hasil penelitian menunjukkan bahwa pelaksanaan kerajinan komunikasi pemasaran UMKM di Kota Bogor telah diklasifikasikan sedang, sementara sebagian besar menggunakan media sosial sebagai media komunikasi dan WOM (mulut ke mulut) sebagai bauran promosi, sedangkan dalam hal daya saing kualitas, kerajinan UMKM di Bogor telah diklasifikasikan sedang dalam tingkat kualitas daya saing. Kesimpulan dari penelitian ini adalah implementasi dari komunikasi pemasaran terutama berbagai media komunikasi dan bauran promosi terkait tingkat kualitas daya saing.Kata kunci: bauran promosi, media komunikasi, perekonomian
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