Broadcasting is that with the advent of technology development and dissemination of information play an important role in modern society. However, early the progress of the society and the media forms of development, have been brilliant broadcast in the mass but broadcast today has lost its former glory, and advantage development has become a broadcast development in the future. As for broadcast traffic, its typical broadcast and audience in media convergence to the development, is bound to be from the technical, policy, and the audience and other aspects to seek their own development path.