Higher education is the highest educational institution in educating and educating the nation's children to become leaders in the future. To prepare the nation's children, universities are intended to produce quality and beneficial innovations for the country. One of the innovations made by higher education institutions is to make strategies in getting new students both in quality and quantity. In one of the private universities (PTS XYZ) in the city of Surabaya, there has been a decrease in new students for the last 5 years (2015-2020). In order not to experience a decline in new students, PTS XYZ makes an interesting strategy so that new student admissions can be as maximum as possible. The approach used in this research is the SWOT analysis. The research objective of using SWOT analysis is to determine internal environmental factors and external environmental factors which are strengths, weaknesses, opportunities, and threats in digital marketing. The method used in this research is the method of observation, survey, interview, and questionnaire. The result of research using SWOT analysis is to increase new student admissions, so that it can increase the reputation of the college and optimize digital marketing.
Now a days, telecommunication grows fast both in speed and capacity, especially in Indonesia. In the other side, research about telecommunication implementation in Indonesia is not popular. Most researches in telecommunication focus on technology or business aspect. Based on this problem in this research, we analyze the statistic of telecommunication in Indonesia by using computational technology, especially, clustering method. We use K-medoids method rather than k-means method or agglomerative method as in our previous work. We analyze the statistic on computer usage, fixed line telecommunication, cellular telecommunication and internet access. Through this research, it is found that in fixed line telecommunication, disparity between provinces in Java island and provinces outside Java island is very wide. In the other side, in cellular telecommunication there is not any disparity between provinces in Java island and provinces outside Java island. In relation with average of net wage of the citizen in some regions there is positive relation between average of net wage and telecommunication penetration. Meanwhile, in other regions there is not any relation between average of net wage and telecommunication penetration.
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