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Features
Assistant
AI grounded in research
Search
Full-text citation search
Collections
Organize and monitor papers
All Features →
Integrations
MCP
Connect AI agents to Scite
API
Programmatic data access
Holdings
Full-text via your library
Zotero Plugin
Citation data in Zotero
Browser Extension
Citation badges anywhere
All Integrations →
Data
Rankings
Pricing
Log In
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Vickie Rutledge Shields
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17
Publications
25
Citation Statements Received
9
Citation Statements Given
How they've been cited
194
0
25
0
How they cite others
229
0
9
0
Affiliations
Bowling Green State University
,
The Ohio State University
Publications
Order By: Most citations
Advertising Visual Images: Gendered Ways of Seeing and Looking
Shields
1
1990
Journal of Communication Inquiry
Abstract
Show
27
0
9
0
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Cite
Media Literacy, Visual Syntax, and Magazine Advertisements: Conceptualizing the Consumption of Reading by Media Literate Subjects
Heiligmann
1
,
Rutledge Shields
2
2005
Journal of Visual Literacy
8
0
2
0
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Measuring Up
Shields
1
,
Heinecken
2
2001
41
0
4
0
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Performing rodeo queen culture: Competition, athleticism and excessive feminine masquerade
Shields
1
,
Coughlin
2
2000
Text and Performance Quarterly
7
0
4
0
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Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades
Rutledge Shields
1
1997
Annals of the International Communication Association
19
0
4
0
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Sense-making in feminist social science research
Rutledge Shields
1
,
Dervin
2
1993
Women's Studies International Forum
51
0
2
0
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The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality
Shields
1
2003
3
0
0
0
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1. Theory And Method
Shields
1
2001
28
0
0
0
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Cite
1
2
3