Political discourse is a set of all speech acts that are determined and articulated in the form of verbal formations, whereby their content, subject and addressee fall under the purview of politics. Using Van Dijk’s model of critical discourse analysis, the paper demonstrates one of the possibilities of an integrated approach to qualitative research in historiography using Radić’s most famous speech as an example, which has not yet attracted the attention of communication studies and historiography to be adequately analyzed, interdisciplinarily evaluated, and syncretistically interpreted.
Corporate social responsibility (CSR) is a concept in which a business subject willingly and in interaction with other parties decides to contribute to a better society. CSR builds and connects businesses,
employees and the community. One example of such business is taking on cases pro bono (Latin: for
the public good). Representing clients for free on a volunteering basis is an acceptable and welcome
way of solving business problems, mostly for financial reasons. For companies and organizations,
it is a method of building new social and professional relationships through the active building of
image and expanding their list of satisfied clients
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