Desde a sua origem, a noção de “cultura popular” está vinculada ao trabalho de intelectuais. Foram eles que criaram o conceito no século XIX para abranger o conjunto de práticas populares de caráter oral e tradicional, as quais supunham ameaçadas pelo avanço da civilização capitalista. O artigo procura discutir a relação entre intelectuais e cultura popular na atualidade, tendo como foco a cidade de São Paulo. Para tanto, recupera a trajetória fundamental de Mário de Andrade e os seus estudos de Folclore; a de Rossini Tavares de Lima, integrante do Movimento Folclórico Brasileiro; de seu discípulo e renovador do folclorismo paulista, Antonio Teixeira de Macedo, até chegar ao Movimento das Culturas Populares e suas conquistas no terreno das políticas culturais. Neste percurso, procura analisar suas ações e representações, suas relações com o Estado, os limites e possibilidades de sua atuação no campo da “cultura popular”.Palavras-chave: Intelectuais. Cultura popular. Folclore. Políticas culturais.The intellectuals and the “popular culture” in São Paulo: from folklore to cultural policiesAbstractSince its origin the notion of “popular culture” is linked to the work of intellectuals. It was they who created the concept in the nineteenth century to embrace the set of popular, oral and traditional practices which they believed were threatened by the advance of capitalist civilization. The articleaims to discuss the relationship between intellectuals and popular culture in the present time, focusing on the city of São Paulo. In order to do so, it recovers the fundamental trajectory of Mário de Andrade and his studies of Folklore; that of Rossini Tavares de Lima, member of the Brazilian Folkloric Movement; of his disciple and reformer of the São Paulo folklore, Antonio Teixeira de Macedo, until reaching the Movement of Popular Cultures and their achievements in the field of cultural policies. In this way, it seeks to analyze its actions and representations, its relations with the State, the limits and possibilities of its action in the field of “popular culture”.Keywords: Intellectuals. Popular culture. Folklore. Cultural policies.
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