This study investigated the drivers of job satisfaction in the Alpine tourism industry. Intention to work in the profession in the future and training satisfaction were also examined. A total of 316 employees in two Alpine tourism regions were interviewed by means of a questionnaire and asked about the factors influencing their job satisfaction, their intention to remain in the sector, and their satisfaction with training. The results reveal significant differences between the two regions in the dimensions of appreciation, international job opportunities, compatibility of family life and career, workplace climate, working hours, and remuneration. The findings also highlight differences in training satisfaction and intention to remain in the job. These regional differences provide important insights into job satisfaction and the influences upon it, from which various approaches to pursuing sustainable development potential can be derived, including personnel management, reduction of employee turnover, and appreciative corporate culture towards guests and employees as well as image cultivation among the general public.
This article validates the results of a study by Laroche, Papadopoulos, Heslop, and Bergeron (2003).\ud
In contrast to the original study that was carried out in Canada with English-speaking Canadians and\ud
French-speaking Canadians, this replication examines subcultural differences on country and product\ud
evaluations of German-speaking South Tyroleans and Italian-speaking South Tyroleans, who live in the\ud
most northern Italian region. Overall, it can be confirmed that country/region and/or nationality may\ud
not be a suitable proxy for culture and therefore may not be suitable variables for country-of-origin\ud
studies
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