The study indicates the impact of Brand Image on Customer Loyalty with the Mediating Role of Customer satisfaction and Brand Awareness. A questionnaire is filled by the 300 respondents that are selected through non-probability to measure customer satisfaction and their loyalty to their favorite Brand. The respondent filed the questionnaire according to their favorite brand. In the study 22 statements and 5 points, Likert Scaled survey questionnaire was filled by the 300 respondents. The results were made by using different methods. The result is based on the statistics test which displays that the Image of the brand and customer Loyalty is very significant with Customer Satisfaction and Brand Awareness, but Brand Image is insignificant with Brand Awareness. The result is analyzed through SPSS software for statistical analysis. The study was conducted within a short time and within the limited resources due to the pandemic attack of the COVID-19. In the future study, the major topic is recommended due to the current situation in the world due to the pandemic attack of the COVID-19 impact of any pandemic diseases on customer loyalty.
JEL Classification Codes: M31, M39.
Electrical power generation by tidal energy provides various advantages. The energy is highly predictable, has less impact on ecological pollution and provides an indefinite amount of renewable energy. The countries like Canada, China, Russia, South Korea and France are extensively utilizing tidal sources of energy for the generation of electrical energy. A suitable site (where less construction is required), adequate tidal range and sufficient bathymetry; are the basic requirements for the installation of a tidal power plant however sometimes there is no tidal data available for suitable sites, like Khor Kalmat tidal lagoon in Pakistan. Therefore, the first time study is conducted to assess the tidal energy resources of the naturally blessed lagoon, Khor Kalmat, which is located in the Baluchistan province of Pakistan, by using geostatistical modeling. A geostatistical model is developed to estimate the tidal energy potential at Khor Kalmat by using observed data of five available locations along with the coastal belt of Pakistan. Models are designed by integrating several layers into ArcGIS. These layers include tidal data, satellite metaphors and other physical and socioeconomic layers. After processing of data, digitized models and layers are generated. Five different models have been compared and the best model is carefully chosen to predict the tidal data of Khor Kalmat after validation of the individual model, During the study, it was observed that low head hydro tidal turbine of Venturi-Enhanced Turbine Technology (VETT) is best suited for harnessing tidal energy due to adequate tidal range. Consequently, by means of a bi-directional VETT device, the output power is assessed to be 269.93 MW.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.