Drawing on rhetorical arena theory, this study investigates the variations of content across communication channels (subarenas), guided by different media logics, during the 2014–2015 Ebola outbreak. Restricting the study to one country, Sweden, a content analysis was conducted of two national newspapers (in total 848 articles), their posts on branded Facebook pages (47) and user comments on these Facebook posts (1,661). Some conclusions to be made are, that content differed between subarenas, with Facebook news being more sensational and focused on human interest stories, and Facebook comments to a greater extent related to other current socio‐political issues. Also, news media were more alarmist than Facebook comments, although alarmism declined on all subarenas as the danger became more tangible.
The present article investigates two questions: What determines citizens' use of different media to seek information in a crisis situation, and what influences their evaluation of the information found. The case analysed is a major fire at a chemical storage facility in the harbour of Halmstad in Sweden, where there was a risk of toxic fumes reaching the city and its approximately 60,000 inhabitants. The study is part of a larger project, financed by the Swedish Civil Contingencies Agency, and in this part, focus group interviews are analysed. The results point to an interaction between citizens' perception of the world, the perceived information, and the development of how the situation is regarded, where sensemaking is the pivotal concept.
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