This article applies the insights of social practice theory to the study of proenvironmental behaviour change through an ethnographic case study (nine months of participant observation and 38 semi-structured interviews) of a behaviour change initiative — Environment Champions — that occurred in a workplace. In contrast to conventional, individualistic and rationalist approaches to behaviour change, social practice theory de-centres individuals from analyses, and turns attention instead towards the social and collective organization of practices — broad cultural entities that shape individuals’ perceptions, interpretations and actions within the world. By considering the planning and delivery of the Environment Champions initiative, the article suggests that practice theory provides a more holistic and grounded perspective on behaviour change processes as they occur in situ. In so doing, it offers up a wide range of mundane footholds for behavioural change, over and above individuals’ attitudes or values. At the same time, it reveals the profound difficulties encountered in attempts to challenge and change practices, difficulties that extend far beyond the removal of contextual ‘barriers’ to change and instead implicate the organization of normal everyday life. The article concludes by considering the benefits and shortcomings of a practice-based approach emphasizing a need for it to develop a greater understanding of the role of social interactions and power relations in the grounded performance of practices

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More details/abstract: Community energy projects are attracting increasing attention as potential sources of innovation to support sustainable energy transitions. Research into 'grassroots innovations' like community energy often recognises the difficulties they face in simply surviving let alone in growing or seeding wider change. Strategic niche management theory is potentially helpful here as it highlights the important roles played by 'intermediary actors' in consolidating, growing and diffusing novel innovations. This paper presents the first in-depth analysis of intermediary work in the UK community energy sector. New empirical evidence was gathered through interviews with 15 community energy intermediaries and a content analysis of 113 intermediary-produced case studies about community energy projects. Analysis finds intermediaries adopting a variety of methods to try and diffuse generic lessons about context-specific projects, but that trying to coordinate support for local projects that exist amidst very different social and political circumstances is challenging. This is exacerbated by the challenges of building a coherent institutional infrastructure for a sector where aims and approaches diverge, and where underlying resources are uncertain and inconsistent. Applications of relatively simple, growth-oriented approaches like strategic niche management to grassroots innovations need to be reformulated to better recognise their diverse and conflicted realities on the ground.

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Smart homes are a priority area of strategic energy planning and national policy. The market adoption of smart home technologies (SHTs) relies on prospective users perceiving clear benefits with acceptable levels of risk. This paper characterises the perceived benefits and risks of SHTs from multiple perspectives. A representative national survey of UK homeowners (n=1025) finds prospective users have positive perceptions of the multiple functionality of SHTs including energy management. Ceding autonomy and independence in the home for increased technological control are the main perceived risks. An additional survey of actual SHT users (n=42) participating in a smart home field trial identifies the key role of early adopters in lowering perceived SHT risks for the mass market. Content analysis of SHT marketing material (n=62) finds the SHT industry are insufficiently emphasising measures to build consumer confidence on data security and privacy. Policymakers can play an important role in mitigating perceived risks, and supporting the energy-management potential of a smart-home future. Policy measures to support SHT market development include design and operating standards, guidelines on data and privacy, quality control, and in situ research programmes. Policy experiences with domestic energy efficiency technologies and with national smart meter roll-outs offer useful precedents