The Digital Transformation (DX) potentially affects productivity and efficiency while offering high risks to organizations. Necessary frameworks and tools to help organizations navigate such radical changes are needed. An extended framework of DMM is presented through a comparative analysis of various digital maturity models and qualitative approaches through expert feedback. The maturity level determination uses the Emprise test of the international standard ISO/IEC Assessment known as SPICE. This research reveals seven interrelated dimensions for supporting the success of DX as a form of development of an existing Maturity Model. The DX–Self Assessment Maturity Model (DX-SAMM) is built to guide organizations by providing a broad roadmap for improving digital maturity. This article presents a digital maturity model from a holistic point of view and meets the criteria for assessment maturity. The case study results show that DX-SAMM can identify DX maturity levels while providing roadmap recommendations for increasing maturity levels in every aspect of its dimensions. It offers practical implications for improving maturity levels and the ease of real-time monitoring and evaluating digital maturity. With the development of maturity measurement, DX-SAMM contributes to the sustainability of the organization by proposing DX strategies in the future based on the current maturity achievements.
The development of technology presents e-commerce as an alternative buying and selling place beside the offline shopping center. The growth of e-commerce globally confirms people's acceptance of e-commerce presence. Various theories of technology acceptance have been formulated to determine the factors that drive technology acceptance. The evolution of technology acceptance theory aims to overcome the problem of technology acceptance from various factors. The acceptance of e-commerce is interesting to learn as a reference to determine the right strategy in the future. This study aims to classify the journey of technology acceptance in e-commerce so that it can show the driving factors for the acceptance of e-commerce in the future. This study uses a literature review approach to the use of UTAUT theory in e-commerce. UTAUT technology acceptance theory is a combination of various previous theories. In general, technology acceptance theory uses an approach that is felt by humans. This study reveals that the technological dimension in resolving humanity is an important factor in technology acceptance. Changes in the e-commerce phase play a role in determining the factors that drive their acceptance of the community. Trust becomes an important factor at the beginning of the introduction phase of e-commerce. Meanwhile, user experience as part of the technological dimension becomes an important factor in the determination phase of e-commerce based on its market. The novelty of this research is to offer the development of technology acceptance factors on UTAUT theory. The practical contribution of research as a reference for management in the preparation of future e-commerce strategies through supporting factors for technology acceptance.
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