Evidence for a relationship between Internet use and body image and eating concerns has started to emerge, however, to date, this literature has not been reviewed. The objective of the present study was, therefore, to review the literature examining the relationship between the use of Internet and social media and body image and eating concerns, and summarize the main findings. Databases were searched for published empirical studies examining the relationship between body image and eating concerns and Internet use. Our search identified 67 studies. The findings indicate the presence of appearance-related content on Internet and social media, including content promoting extreme body shapes or behaviors. The results from qualitative, correlational and experimental studies overall support the relationship between Internet use and body image and eating concerns. The studies identified were grounded in three main theoretical frameworks: sociocultural, objectification theory, and social identity theory; however, other more minor frameworks were also used. The use of Internet, and particularly appearance-focused social media, is associated with heightened body image and eating concerns. Developmental characteristics may make adolescents particularly vulnerable to these effects.
Internet addiction is an increasing concern among young adults. Self-presentational theory posits that the Internet offers a context in which individuals are able to control their image. Little is known about body image and eating concerns among pathological Internet users. The aim of this study was to explore the association between Internet addiction symptoms, body image esteem, body image avoidance, and disordered eating. A sample of 392 French young adults (68 percent women) completed an online questionnaire assessing time spent online, Internet addiction symptoms, disordered eating, and body image avoidance. Fourteen men (11 percent) and 26 women (9.7 percent) reported Internet addiction. Body image avoidance was associated with Internet addiction symptoms among both genders. Controlling for body-mass index, Internet addiction symptoms, and body image avoidance were both significant predictors of disordered eating among women. These findings support the self-presentational theory of Internet addiction and suggest that body image avoidance is an important factor.
Exposure to traditional media has been associated with bulimic symptoms. However, to date, little is known regarding the effects of Internet exposure. The aim of this study was to explore the relationships between Internet use and bulimic symptoms within the competing frameworks of sociocultural, impression management, and self-objectification theory. A sample of 289 French women aged 18-25 years completed an online questionnaire assessing bulimic symptoms, body dissatisfaction, body image avoidance, self-surveillance, body shame, and weekly Internet use. Bootstrapping analyses revealed that body shame and body image avoidance mediated the effect of weekly Internet use on bulimic symptoms. Furthermore, when entered into a multiple mediation analysis, these two variables provided independent mediation pathways of equal magnitude. The findings support the usefulness of both the self-objectification and impression management frameworks for investigating the relationship between Internet use and bulimic symptoms. Longitudinal research would help to clarify these pathways further.
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