Science communication is a growing area of practice and research. During the past two decades, the number of activities, courses, and practitioners has steadily increased. But what actually is science communication? In what ways is it different to public awareness of science, public understanding of science, scientific culture, and scientific literacy? The authors review the literature to draw together a comprehensive set of definitions for these related terms. A unifying structure is presented and a contemporary definition of science communication positioned within this framework. Science communication (SciCom) is defined as the use of appropriate skills, media, activities, and dialogue to produce one or more of the following personal responses to science (the AEIOU vowel analogy): Awareness, Enjoyment, Interest, Opinion-forming, and Understanding. The definition provides an outcomestype view of science communication, and provides the foundations for further research and evaluation. SAGE PUBLICATIONS (www.sagepublications.com) PUBLIC UNDERSTANDING OF SCIENCE

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Concurrent Engineering (CE) addresses the major technological issues of the change from sequential to simultaneous engineering It is a systematic approach that enables cooperative work among all groups that plan, design, produce, maintain and support the product over its life cycle It calls for multidiscipline teamwork and promotes collaboration and application of different skills and knowledge sources

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