Staff motivation as a key challenge in logisticsLogistics is concerned with effectively managing the flow of materials and supplies for production, commerce and other purposes (Christopher, 2003). Transport logistics deals with resource flows on a large scale level, as it involves transport by land, water, and air. A second domain of logistics is intralogistics, which is concerned with the internal handling of materials and supplies within specific production sites or intermediate storage facilities (Arnold, 2006). This paper focuses on intralogistics or, more specifically, on one of its central tasks, order picking.Despite ongoing automation efforts, order picking still frequently involves intensive and repetitive manual labour. For fulfilling a customer order, workers typically receive lists of items to be picked from storage and combined in a shipment. Orders have to be fulfilled under time constraints with as few errors as possible in shifts which can easily involve dozens of orders. Due to these challenges and context conditions, and taking into account that order picking is typically performed by low-paid unskilled workers, it is not surprising that staff motivation and high turnover rates are recurrent problems for efficiency in intralogistics. However, most optimization approaches in order picking concentrate on technical aspects, leaving out the human factor (cf. Coffey, 1999). This paper introduces gamification as an innovative approach to enhance staff motivation in intralogistics. Gamification is a recent trend (originally from marketing) that quickly spread to other areas of application such as education and training, traffic control, or influencing environmental behaviour. Conceptually, gamification denotes the application of game elements for engagement, motivation, learning, or problem-solving purposes in non-gaming, real world contexts (cf. Kapp, 2012, p. 10). As games continually succeed in luring players into investing large amounts of time and effort, it is expected that some of the mechanisms making them effective entertainment devices can also be used in nongaming environments.
Bauen heißt transportieren. Eine übergeordnete logistische Planung und Koordination dieser Materialflüsse findet in der Baubranche bisher kaum statt - anders als in der stationären Industrie, die bereits in den 1980er Jahren die Bedeutung der Logistik erkannt hat. Der Begriff "Logistik" umfasst in diesem Kontext weit mehr als nur die reine Gestaltung des Materialflusses. Das Ziel ist die ganzheitliche Vernetzung und Synchronisation der Einzelprozesse zu einem durchgängigen Gesamtbauablauf. Dieser Ansatz erfordert die frühzeitige Integration der beteiligten Akteure, wobei insbesondere deren informatorische Vernetzung eine entscheidende Rolle spielt. Denn nur mit aktuellen Daten lassen sich Prozesse effektiv steuern und kontrollieren. In Kap. 5 werden Methoden und Vorgehensweisen aufgezeigt, wie eine solche unternehmensübergreifende Planung, Steuerung und Kontrolle baulogistischer Prozesse zukünftig ausgestaltet sein kann. Dabei wird ausführlich erläutert, wie der zielgerichtete Einsatz neuartiger Informations- und Kommunikations-Technologien (z. B. RFID, SCM-Systeme) den reibungslosen und schnellen Informationsfluss in allen Phasen des Bauprojektes unterstützen kann. Dabei werden nicht nur die Nutzenaspekte des Technologieeinsatzes detailliert erläutert, sondern auch auf die Herausforderungen und Schwierigkeiten bei der Implementierung sowie auf Möglichkeiten zur Verteilung der anfallenden Kosten eingegangen
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