Attention selects which aspects of sensory input are brought to awareness. To promote survival and well-being, attention prioritizes stimuli both voluntarily, according to context-specific goals (e.g., searching for car keys), and involuntarily, through attentional capture driven by physical salience (e.g., looking toward a sudden noise). Valuable stimuli strongly modulate voluntary attention allocation, but there is little evidence that high-value but contextually irrelevant stimuli capture attention as a consequence of reward learning. Here we show that visual search for a salient target is slowed by the presence of an inconspicuous, taskirrelevant item that was previously associated with monetary reward during a brief training session. Thus, arbitrary and otherwise neutral stimuli imbued with value via associative learning capture attention powerfully and persistently during extinction, independently of goals and salience. Vulnerability to such valuedriven attentional capture covaries across individuals with working memory capacity and trait impulsivity. This unique form of attentional capture may provide a useful model for investigating failures of cognitive control in clinical syndromes in which value assigned to stimuli conflicts with behavioral goals (e.g., addiction, obesity).E ffective deployment of attention is critical to the successful performance of any cognitive task. Attention determines what aspects of the sensory input are selected for cognitive processing, memory storage, and awareness. Two modes of attentional control are widely believed to determine perceptual priority: a voluntary, goal-directed mode, in which attention is guided by contextually appropriate goals and intentions, and an involuntary, stimulus-driven mode, in which attention is captured by physically salient stimuli (1-4) or by task-irrelevant stimuli that share identifying features with a searched-for target (5, 6). Each of these modes of control present concomitant benefits and costs: voluntary control of attention is goal-specific but potentially slower to implement; involuntary attentional capture can rapidly orient the organism to unexpected changes that could signal danger or opportunity, but has the potential to cause distraction from intended acts of perception.Goal-directed and stimulus-driven modes of attentional control have long been a focus of intense investigation, and much has been learned about the operating principles of each mode of control and their interaction (1, 4). However, there is growing evidence that these are not the only influences on attentional deployment. To promote survival and well-being, the brain is optimized to learn about perceptual stimuli that signal the potential for procuring reward (7,8). Voluntary attention to stimuli that predict reward is an effective mechanism for efficiently selecting valuable stimuli (9). Many studies have shown that reward facilitates voluntary attention to task-relevant stimuli, and that reward-based strategies and priorities strongly influence attentional perf...

The effect of temporal discontinuity on visual search was assessed by presenting a display in which one item had an abrupt onset, while other items were introduced by gradually removing line segments that camouflaged them. We hypothesized that an abrupt onset in a visual display would capture visual attention, giving this item a processing advantage over items lacking an abrupt leading edge. This prediction was confirmed in Experiment 1. We designed a second experiment to ensure that this finding was due to attentional factors rather than to sensory or perceptual ones. Experiment 3 replicated Experiment 1 and demonstrated that the procedure used to avoid abrupt onset--camouflage removal--did not require a gradual waveform. Implications of these findings for theories of attention are discussed.

The hypothesis that abrupt visual onsets capture attention automatically, as suggested by Yantis and Jonides (1984) was tested in four experiments. A centrally located cue directed attention to one of several stimulus positions in preparation for the identification of a target letter embedded in an army of distractor letters. In all experiments, one stimulus (either the target or one of the distractors) had an abrupt onset; the remaining letters did not. The effectiveness of the cue was manipulated (varying either its duration or its predictive validity) to test whether abrupt onsets capture attention even when subjects are in a highly focused attentional state. Results showed that onsets do not necessarily capture attention in violation of an observer's intentions. A mechanism for partially automatic attentional capture by abrupt onset is proposed, and the diagnosticity of the intentionality criterion for automaticity is discussed.

Yantis and Jonides (1984) demonstrated that the detection of a target in visual search was markedly enhanced when the target was presented as an abruptly onset character embedded among other characters whose presentation was not characterized by abrupt onset. This effect was attributed to a shift of attention caused by abrupt onset. In the present article, we report experiments investigating whether abrupt onset is simply one member of a large class of stimulus characteristics, all of which are capable of capturing attention. To test this possibility, we compared abrupt onset with differences in stimulus luminance and hue to determine whether these also could elicit shifts of attention. They could not.

Three central problems in the recent literature on visual attention are reviewed. The first concerns the control of attention by top-down (or goal-directed) and bottom-up (or stimulus-driven) processes. The second concerns the representational basis for visual selection, including how much attention can be said to be location- or object-based. Finally, we consider the time course of attention as it is directed to one stimulus after another.