This quantitative investigation aims to test the model of responsible consumption behavior (RCB). The specific purpose is to examine the relationship of pro-environmental behavior, attitudes, norms, intention, and awareness using the theory of planned behavior as an underlying theoretical framework. A multistage sampling technique was used to select people (n = 665). Data were collected using a self-administered questionnaire from sample respondents. The data were analyzed using structural equation modeling (SEM)–partial least square (PLS). The findings revealed that attitudes, norms, and awareness all have a role in predicting the intention to engage in post-consumer plastic packaging activity. This finding supports the theory of planned behavior, and it can be extended to explain environmental behavior by adding a reasonable variable.
Potensi sumber daya di Desa Jatikerto Kecamatan Kromengan Kabupaten Malang dimana masyarakat yang memanfaatkan pekarangan rumahnya dengan menanam tanaman sayuran untuk kebutuhan sehari-hari seperti beluntas, sawi, bayam, pepaya dan lain-lain juga menanam jahe, lengkuas, kunyit dan lain-lain untuk bumbu. Banyak orang telah menggunakan jamu ini untuk minuman dan saat ini hanya menggunakan minuman keluarga untuk kebutuhan mereka. Hal ini perlu disikapi dengan pelatihan yang melibatkan perempuan dalam memanfaatkan dan mengelola tanaman bumbu dapur yang tergolong tanaman toga (tanaman obat keluarga) sehingga dapat ditingkatkan manfaatnya menjadi minuman tradisional yang memiliki nilai tambah bagi keluarga. Pelatihan dalam kegiatan pengabdian ini bertujuan untuk: (1) Meningkatkan pengetahuan ibu-ibu Desa Jatikerto dalam peluang usaha (2) Memberdayakan ibu- ibu dalam pemanfaatan sumber daya desa berupa tanaman obat keluarga (Toga) menjadi minuman tradisional yang memiliki nilai jual nilai (3) Membuat kemasan yang menarik ke pasar. Kegiatan pengabdian dilakukan dengan metode ceramah dan demonstrasi. Metode ceramah dan metode demonstrasi untuk mempraktekkan tata cara pembuatan jahe instan, minuman kunyit instan dan membuat kemasan yang menarik. Hasil dari kegiatan ini adalah produk minuman tradisional memiliki nilai jual sehingga dapat meningkatkan pendapatan rumah tangga kelompok ibu-ibu di desa Jatikerto. Pada masa pandemi, peserta berjumlah delapan orang dan menghasilkan produk minuman jahe instan dan kunyit instan yang siap dijual.
The research was conducted with the aim of obtaining knowledge about the influence of promotions on purchasing decisions for Wardah Products. Using a sample of one hundred respondents. The questionnaire was used as a data collection technique. Scale range analysis and path analysis were used as data analysis techniques. The research conducted has the result that promotion through social media has a positive and significant influence on purchasing decisions. Then promotion through social media has a positive and significant influence on buying interest. Promotions have an influence on purchasing decisions through buying interest variables with the presence of direct and indirect effects, meaning that promotions on purchasing decisions will have a greater influence if buying interest is used.
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