Three studies investigated the conditions under which imagining intergroup contact would lead to greater projection of positive traits to outgroups. In Experiment 1 (Mexico) imagined contact predicted greater self-outgroup positive trait overlap for majority but not minority ethnic groups. In Experiment 2 (UK) imagined contact led to greater projection of positive traits to the outgroup for lower compared to higher identifiers. In Experiment 3 (UK) imagined contact led to greater projection of positive traits to the outgroup when the self was salient compared to when the outgroup was salient. These findings suggest that the social cognitive consequences of imagined contact are most favorable for intergroup relations when the personal self, but not social self, is salient. We discuss the implications of these findings for a developing model of imagined contact effects

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Recent research shows that extended contact via story reading is a powerful strategy to improve out-group attitudes. We conducted three studies to test whether extended contact through reading the popular best-selling books of Harry Potter improves attitudes toward stigmatized groups (immigrants, homosexuals, refugees). Results from one experimental intervention with elementary school children and from two cross-sectional studies with high school and university students (in Italy and United Kingdom) supported our main hypothesis. Identification with the main character (i.e., Harry Potter) and disidentification from the negative character (i.e., Voldemort) moderated the effect. Perspective taking emerged as the process allowing attitude improvement. Theoretical and practical implications of the findings are discussed in the context of extended intergroup contact and social cognitive theory

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In this article, we outline a new implementation of intergroup contact theory: imagined intergroup contact. The approach combines 50 years of research into the effects of contact with recent advances in social cognition. It represents both a versatile experimental paradigm for investigating the extended and indirect impacts of social contact, as well as a flexible and effective tool for practitioners and policy makers in their efforts to promote tolerance for multicultural diversity. We describe the theoretical basis for imagined contact effects, document emerging empirical support, and provide a practical guide for researchers wishing to adopt the paradigm. Finally, we discuss the potential application of imagined contact in educational contexts, and how it could be integrated with existing approaches to provide maximally effective strategies for improving intergroup relations.