Projections are made concerning the nature and focus of merger,
acquisition, and alliance activity in the post‐1992 environment by both
US and European hospitality firms. Recommendations are offered
concerning the most viable business strategies facing hospitality
organisations in the Internal Market of 1992.
The operating environment of today's restaurant and foodsenice industry is volatile, uncertain and complex (DeNoble and Olsen, Sirnon Crawford-Welch,PhD, is Assistant Professor of Hospitality Marketing and Research at the University of Nevada, Las Vegas; Director of Marketing and R e search for LEXES Leisure Group, Inc., a company specializ'mg in fmancing and marketing resort projects worldwide; and, Editor of this joumal.
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