Benefitting from the vast spatial degrees of freedom, the amalgamation of integrated sensing and communication (ISAC) and massive multiple-input multiple-output (MIMO) is expected to simultaneously improve spectral and energy efficiencies as well as the sensing capability. However, a large number of antennas deployed in massive MIMO-ISAC raises critical challenges in acquiring both accurate channel state information and target parameter information. To overcome these two challenges with a unified framework, we first analyze their underlying system models and then propose a novel tensorbased approach that addresses both the channel estimation and target sensing problems. Specifically, by parameterizing the highdimensional communication channel exploiting a small number of physical parameters, we associate the channel state information with the sensing parameters of targets in terms of angular, delay, and Doppler dimensions. Then, we propose a shared training pattern adopting the same time-frequency resources such that both the channel estimation and target parameter estimation can be formulated as a canonical polyadic decomposition problem with a similar mathematical expression. On this basis, we first investigate the uniqueness condition of the tensor factorization and the maximum number of resolvable targets by utilizing the specific Vandermonde structure. Then, we develop a unified tensor-based algorithm to estimate the parameters including angles, time delays, Doppler shifts, and reflection/path coefficients of the targets/channels. In addition, we propose a segmentbased shared training pattern to facilitate the channel and target parameter estimation for the case with significant beam squint effects. Simulation results verify our theoretical analysis and the superiority of the proposed unified algorithms in terms of estimation accuracy, sensing resolution, and training overhead reduction.
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