Repeat purchasing, i.e., a customer purchasing the same product multiple times, is a common phenomenon in retail. As more customers start purchasing consumable products (e.g., toothpastes, diapers, etc.) online, this phenomenon has also become prevalent in e-commerce. However, in January 2014, when we looked at popular e-commerce websites, we did not find any customer-facing features that recommended products to customers from their purchase history to promote repeat purchasing. Also, we found limited research about repeat purchase recommendations and none that deals with the large scale purchase data that e-commerce websites collect. In this paper, we present the approach we developed for modeling repeat purchase recommendations. This work has demonstrated over 7% increase in the product click through rate on the personalized recommendations page of the Amazon.com website and has resulted in the launch of several customer-facing features on the Amazon.com website, the Amazon mobile app, and other Amazon websites.
Extreme multi-label classification (XMC) systems have been successfully applied in ecommerce (Shen et al., 2020;Dahiya et al., 2021) for retrieving products based on customer behavior. Such systems require large amounts of customer behavior data (e.g. queries, clicks, purchases) for training. However, behavioral data is limited in low-traffic e-commerce stores, impacting performance of these systems. In this paper, we present a technique that augments behavioral training data via query reformulation. We use the Aggregated Label eXtreme Multi-label Classification (AL-XMC) system (Shen et al., 2020) as an example semantic matching model and show via crowd-sourced human judgments that, when the training data is augmented through query reformulations, the quality of AL-XMC improves over a baseline that does not use query reformulation. We also show in online A/B tests that our method significantly improves business metrics for the AL-XMC model.
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