This research aims to produce a web-based information system for the sale of traditional food products in Cibinuang Village. The research target to be achieved is the existence of a web-based sales information system that can be used to carry out promotional activities, sales and transactions. This information system for the sale of traditional food products was created to be implemented in Cibinuang Village to help people increase sales and increase their economic benefits. This research discusses how the process of designing, creating and developing an information system for the sale of traditional food products. The absence of an information system for the sale of traditional food products in Cibinuang Village is a serious problem that must be addressed. The people of Cibinuang Village find it difficult to increase sales of processed traditional food products during the Covid 19 pandemic. The methodology used in this research is the Rational Unified Process (RUP). The testing process is carried out using the Black Box Testing and the User Acceptance Test. Therefore, to solve this problem, we need an innovation in the sale of web-based traditional food products. It is hoped that the web-based information system for selling traditional food products in Cibinuang Village can help increase sales and the community’s economic benefits.
Mekarmulya village is administratively one of the villages included in the Garawangi sub-district. There are several home-made food production houses that are managed independently by the Mekarmulya village community. Some home products that are managed independently by the Mekarmulya village community include Roti, Golono, and Emping. The conventional sales process has several shortcomings/weaknesses including the marketing process of traditional food products is still limited only in the Kuningan district area, the profit of the Mekarmulya village community is slightly reduced from the normal selling price due to a reduction in distribution costs. The difficulty of access for consumers from outside the Kuningan district to buy/obtain home-cooked food products from Mekarmulya village. The conventional sales process in the current era has not been able to improve the general economy of society. The specific target to be achieved in this community service activity is to increase the insight and knowledge of community members in using technology through digital marketing activities. The method of activities that will be carried out using the Lecture, Discussion and Practice method of digital marketing. The activity lasts for 3 days starting from analyzing the condition of the village and village communities, conducting seminars, and conducting training. Keywords : Mekarmulya Village, Digital Marketing, Consumers, Technology
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