Developments in the nutritional value of quick-service meals since 1990 are highlighted, including the impact of the changes in the USDA Food Pyramid, the obesity issue, trends in quick-service menu items, and ratings of quick-service meals. In a survey of Louisiana consumers, respondents in the lower socioeconomic group rated the nutritional value of the quick-service meals as less nutritious than did those in the upper-class group. No significant differences were found between nutrition knowledge groups. The authors then compared the findings to previous studies of quickservice meal ratings.
Developments in the area of the nutritional value of Quick Service Restaurant (QSR) meals since 1990 are discussed in this paper, including the impact of the NLEA Act, the obesity issue, and changes in QSR menu items. Previous studies of the ratings of Quick Service Restaurant meals are reviewed. A replication of the Baikie, Konell and Totten (1994) study is discussed. Respondents with high nutrition knowledge found the meals to be more fattening than did those with low nutrition knowledge (p < .10). No significant differences between socioeconomic groups were found. The authors then compared the findings to previous studies of Quick Service Restaurant meal ratings.
The authors examine the FDA's proposed regulations restricting the advertising of tobacco products in an attempt to determine if the four-prong test in Central Hudson and Electric Corporation v. Public Service Commission (1980) is met. On the basis of previous court decisions regarding commercial speech, the authors suggest that the proposed advertising restrictions should withstand constitutional challenge. Implications for marketing professionals are discussed.
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