Conventional Computer Aided Design tools lack intuitivity for being used in conceptual architectural design process. This paper identifies the impact of using a haptic based VR 3D sketching interface for integrating novice designers' cognitions and actions to improve design creativity. This study employs protocol analysis for comparing the collective cognitive and collaborative design protocols of three pairs of novice architectural designers in both 3D and manual sketching sessions. Results show that the simple and tangible haptic based design interface improved designers' cognitive and collaborative activities. These improvements also increased their engagement with 'problem-space' and 'solution-space' that led towards more artefact maturity. Research findings from this study can help the development of cutting-edge haptic-based collaborative virtual environments in architectural education and associated professions.
From this study, NDV strain V4UPM inhibits the proliferation of experimental human gliomas in tissue culture and IC(80) at 520 HAU V4UPM gives potent effect to induced tumor regression and apoptosis in malignant gliomas.
PurposeThis paper aims to investigate the potentials of virtual reality (VR) for residential real estate marketing to influence house purchase intention.Design/methodology/approachBased on the relevant literature in consumer behaviour, this study hypothesised the relationships between atmosphere with pleasure and arousal emotions and the subsequent influence of emotions towards house purchase intention in a virtual environment. A within-subjects experimental design was conducted with 60 real potential homebuyers to test the hypotheses. Data were analysed using paired samples t-test and partial least squares-structural equation modelling (PLS-SEM).FindingsResults revealed that there is a significant difference in the atmosphere and house purchase intention between real and virtual environments. On the other hand, pleasure and arousal emotions evoked in real and virtual environments showed no significant difference. The results show that the atmosphere significantly affects pleasure and arousal, where pleasure, in turn, has a significant effect on purchase intention, and arousal showed an insignificant effect on purchase intention in the virtual environment.Research limitations/implicationsDue to budget limitation, this study was constrained to the use of HTC Vive as the VR equipment and evaluation of only one type of housing design.Practical implicationsThis study contributes to facilitating the revitalisation of real estate marketing with the integration of VR by providing notable empirical results and recommendations based on the research findings.Originality/valueThis study extends the current knowledge from the stimulus-organism-response framework for a smart real estate marketing strategy using VR.
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