The purpose of this study was to examine the impact of COVID-19 on the attractiveness of work in the Iraqi health sector by looking at the mediating role of employees' attitudes. A questionnaire survey was used to collect data from 218 health sector employees. The results revealed that there is a significant impact of COVID-19 pandemic on employees' attitudes that influence their decision to quit the health sector and look for jobs in other sectors. As health sector employees are prone to suffer the most in the pandemic, this crisis significantly affected the attractiveness of jobs in the health sector, leading to an increase in employees' negative attitudes and their desire to leave work.
The fact pure strategy leads to superior performance was widely criticized. Academics have argued there has been a shift in emphasis from pure strategy to hybrid (integrating a set of strategies). This transformation is constantly increasing. Therefore, from now on, the hybrid strategy based on Miles and Snow and Porter’s strategies is a vital concept to successful performance. Researchers investigated different cases of adoption of Miles and Snow or Porter strategies. Regardless of the prevalence and value of Miles and Snow and Porter’s strategies, they often lead to disappointing performances. The disappointing results of Miles and Snow and Porter’s strategies are due to several firms adopting the hybrid strategy. A holistic view of prior research is needed to understand the importance of a hybrid strategy on performance based on Miles and Snow and Porter. Accordingly, this study provides a comprehensive review of hybrid strategies based on Miles and Snow and Porter’s strategies. The reviewed literature regarding hybrid strategy based on Miles and Snow and Porter’s strategies is categorized and discussed in two directions. Firstly, Miles and Snow’s strategies. Secondly, Porter’s strategies. We analyze the essential characteristics of the emerging field for the hybrid strategy along with the issues, challenges, advantages of a hybrid strategy, theoretical, and practical implications.
Purpose This study aims to examine the relationship between religiosity and branding on small- and medium-scale enterprises (SMEs’) performance in Saudi Arabia. It also examines the mediating role of financial literacy on the relationship among Islamic religiosity, branding and SMEs’ performance. Design/methodology/approach This study adopts the purposive sampling technique in three major commercial cities, namely, Riyadh, Jeddah and Al-Qassim to sample 100 SMEs each, resulting in a total sampling of 300 SMEs in Saudi Arabia. Structural equation modeling is used to analyze the hypotheses formulated in this study. The structural equation modeling is aided with the help of Smart-PLS software. Findings This study finds that Islamic branding (on customer, compliance and origin) significantly affect financial attitude, while Islamic religiosity affects financial awareness among the SMEs. Findings reveal that there is a mediating role of financial awareness on the relationship between Islamic branding and Islamic religiosity with the SMEs’ performance. No mediation effect was recorded for financial attitude and financial knowledge. Further investigation reveals that financial attitude, financial awareness, Islamic branding (compliance and origin) and Islamic religiosity were the most significant determinants of SMEs’ performance in the context of Saudi Arabia. Research limitations/implications This study is conducted on SMEs in Saudi Arabia only. Further studies are required to examine SMEs in other Islamic countries and regions to improve the explanatory power of financial literacy on Islamic religiosity and Islamic branding for improved SMEs performance. Originality/value This study establishes that Islamic religiosity and branding could further increase the predictive power of financial literacy on SMEs’ performance. This study concludes that efforts to improve financial literacy should be religion-based as well as culture-based depending on where the SMEs are located so that specific strategies can be implemented, to enable the conducive growth of the SMEs and maximize the contribution of the SMEs to economic growth.
Purpose The internet creates ample opportunities to start a mobile social commerce business. The literature confirms the issue of customer trust for social commerce businesses is a challenge that must be addressed. Hence, this study aims to examine the antecedents of trust in mobile social commerce by applying linear and non-linear relationships based on partial least squares structural equation modeling and artificial neural network model. Design/methodology/approach This study applied a non-linear artificial neural network approach to provide a further understanding of the determinants of trust in mobile social commerce based on a non-linear and non-compensatory model. Besides, a questionnaire was distributed to 340 social commerce customers in Malaysia. Findings The conceptual framework for investigating trust in mobile social commerce has various advantages and contributions to predicting consumer behavior. The results of the study showed there is a positive and significant relationship between social support, presence and unified theory of acceptance and use of technology2 (UTAUT2). In addition, UTAUT2 has fully mediated the relationship between social support, presence and trust in social commerce. Finally, the results concluded the relationship between UTAUT2 and trust in social commerce would be stronger when the diffusion of innovation and innovation resistance is high and low, respectively. Research limitations/implications The current study provides a novel perspective on how customers can trust social m-commerce to provide real solutions to managers of encouraging e-marketing among consumers. Practical implications This paper shows how businesses can develop trust in social m-commerce in Malaysian markets. The findings of this study probably could be extended to other businesses in Asia or other countries. Because trust in social e-commerce has a dynamic role in consumer behavior and intention to purchase. Originality/value This study provided a new perspective on mobile social commerce and paid more attention to an investigation of such emerging commerce. The originality of this study is embodied by investigating an integrated model that included different theories that presented new directions of trust in mobile social commerce through social and behavioral determinants.
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