Attributes for two value-added seafood products derived from underutilized crawfish are analyzed using conjoint data from seafood restaurants in the southern region of the United States. Preferences for the products' form, price, and flavor attributes were tested. Statistical tests revealed that the attribute interactions were not significant, and part-worth utilities for all main effects were estimated using an additive preference model. Results indicate that the new crawfish products should be marketed as a high-quality fresh soup base or seafood stuffing, priced between 30% and 50% of the cost of fresh crawfish tail meat.
Linkages between consumer beliefs and attitudes regarding the risks and benefits of genetically modified foods and consumer purchase intentions for these foods are examined. Factors that hinder consumer purchases of genetically modified foods are also tested. Results show that purchase intentions for consumers willing to buy genetically modified crops and meats are primarily affected by their belief that these foods are safe. On the other hand, intentions of consumers who decide not to buy genetically modified foods are affected by ethical concerns and the belief that the production of genetically modified foods is harmful to wildlife and the environment.
The importance of high value products as a component of United States agricultural output has increased significantly in recent years. Moreover, high value products as a percentage of U.S. agricultural exports have also risen (Burfisher and Missiaen, 1990). Given these trends, it is not surprising that agribusiness competitiveness has become a topic of much discussion in both the popular press and in academic literature. Its importance is also evidenced by initiatives set forth by the Western Regional Coordinating Committee on Agribusiness Research Emphasizing Competitiveness and the International Agricultural Trade Research Consortium symposium Competitiveness in International Food Markets. More recently, the National Association of State Universities and Land Grant Colleges' Board on Agriculture endorsed the Agricultural Competitiveness Initiative (ACI). This initiative calls on land‐grant universities to consider new paradigms for conducting research, extension, and teaching on the issue of U.S. agricultural competitiveness.
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