Over the past years, Customer Relationship Management became a matter of considerable importance due to the competitive era. CRM is very important for any organization as with the help of this the organization can know the relationship between customer and their organization. For the success the organization needs to identify the problems and needs of customers and hence enhancing the interconnection between the customer and the organization. This paper focuses on study of CRM. It contains a general overview of CRM, providing a definition of the concept, enumerating dimensions, models and mentioning the scope and benefits of CRM. This paper also discusses the Data Mining Application Domains and Data Mining Techniques for CRM.
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