Modeling and understanding time remains a challenge in contemporary video understanding models. With language emerging as a key driver towards powerful generalization, it is imperative for foundational video-language models to have a sense of time. In this paper, we consider a specific aspect of temporal understanding: consistency of time order as elicited by before/after relations. We establish that six existing video-language models struggle to understand even such simple temporal relations. We then question whether it is feasible to equip these foundational models with temporal awareness without re-training them from scratch. Towards this, we propose a temporal adaptation recipe on top of one such model, VideoCLIP, based on post-pretraining on a small amount of video-text data. We conduct a zero-shot evaluation of the adapted models on six datasets for three downstream tasks which require a varying degree of time awareness. We observe encouraging performance gains especially when the task needs higher time awareness. Our work serves as a first step towards probing and instilling a sense of time in existing video-language models without the need for data and compute-intense training from scratch.
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