econoMIc securIty of uKrAIne: InnovAtIve concept of strenGthenInG In the context of covID-19 purpose. Formation of an innovative concept of Ukraine's economic security strengthening in the context of COVID19 on the basis of systematization and generalization of domestic and international experience in strengthening of national economic security during crisis events. Methodology. The developed conceptual model for assessing Ukraine's economic security integrates the methodological rec ommendations of domestic and Polish research centers to determine the relevant integral index, which will be used as the only indicator of the national economy protection level. The scientific basis of the proposed model is the methodology of integral as sessment, which determines the weight of subindices and indicators that will characterize the level of the integral index of the country's economic security in crisis conditions. findings. A theoretical approach is substantiated to the formation of an innovative concept of Ukraine's economic security strengthening in the context of COVID19, which provides for the formation of the gigeconomic space as a new key driver of the national economy in the context of global epidemiological instability. An innovative system of weighted indicators of the eco nomic security integral index is proposed. The proposals for the use of blockchain technologies make it possible to attract domes tic public investment for training, soft loans and retraining of the economically active population in the amount of 1 billion dollars. originality. The scientific novelty of the proposed research is to modernize the assessment system of economic security of Ukraine by introducing a new weighting system of indicators and epidemiological subindex, the use of which will allow more ac curate forecasting and increase the efficiency of the state management of economic safety of national economy in the context of the epidemic and the financial crisis. practical value. The proposed methodological approach forms a reliable theoretical basis for solving a number of scientific and practical problems related to the search for quick and effective management solutions caused by the new economic policy, as well as provides practical financial and economic tools to strengthen the economic security of Ukraine in the context of structural in novation and investment changes caused by COVID19.
Based on the study of areas, content and character of the activities of the leading subjects of the human development, the imperatives of its international regulation in the provision of social safety were synthesized. The share and value of these imperatives is strengthened by the general recognition of necessity of principal changes in the formation of the world social and economical policy and building of the society with the expanded capabilities for the self-fulfillment of an educated, healthy and materially secured person. The world system of indicators of the human development index is based on the methodological recognition of the leading importance of the level and quality of life in the formation of a system for assessement of the state of human development and includes the three leading aspects of human life -material standards of life, education level and state of health. For a long time such a system yielded positive results, where the main thing was the comparison of the world's countries with the determined indicators.
The global cosmetics market is dynamic and significant in size. Cosmetic products’ market is constantly expanding its influence to different target audiences and covers all classes of consumers. Marketing strategy of cosmetics corporations exists on different levels: main (global) and adapted (for the region or definite country). Generally, it connects with different influencing factors. Based on this, the main aim of this study is to identify and evaluate the key factors globally and evaluate the same for the Ukrainian market. To collect data about global tendencies authors accumulated existing statistical data, annual reports and scientific papers on this topic. For receiving results and collecting data about Ukrainian consumers, close-ended questionnaires were used as a method of collecting preliminary information. Results were classified, most important key success factors were highlighted and then machine learning techniques were used to provide an analysis of correlation. Our results demonstrated that despite the general difference of financial well-being of consumers in USA, Canada and European countries, Ukraine does not differ in consumer preferences by price, as a main factor. For sure it should be noticed, that price is the most influential in third world countries, but Ukrainian market has its own more influential specific factors.
Залізко В.Д. д.е.н., професор, науковий співробітник економічного факультету Київський національний університет імені Тараса Шевченка Кухта П.В. к.е.н., доцент кафедри менеджменту інноваційної та інвестиційної діяльності Київський національний університет імені Тараса Шевченка Дімов І.А. державний експерт Директорат стратегічного планування та європейської інтеграції Міністерства енергетики України
The article considers the features of organizational changes (organizational innovations) that have been carried out in the automotive industry of countries that have relatively recently joined the European Union (the Czech Republic, Slovakia, Poland, and Romania). These countries, starting from 1990s and throughout 2000s, rebuilt their own automotive industry and managed to attract investors, which resulted in increased production and car exports. The article substantiates that in the modern world the automotive industry has tendencies towards internationalization (production in different countries), development of large multi-brand concerns (production of different classes and makes of cars), cooperation (OEM companies and car dealers cooperating with concerns), and specialization (each country produces cars that meet market needs, either for domestic consumption or for export). This issue is extremely important for Ukraine, as the Ukrainian automobile industry now ranks second among the post-Soviet countries and 11th among the Eurozone countries in terms of production, with 7 automobile plants operating in Ukraine. The purpose of the article is to analyse organizational changes in the automotive industry enterprises in Eastern Europe, including the introduction of innovations, as well as to determine the possibility of implementing such changes in the automotive industry in Ukraine.
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