The demands for a development model that considers the social and environmental dimensions, as well as the economic dimension, has become increasingly imperative, either by society in general or by the initiative of national or supranational bodies, as oversight and regulatory agencies. In this way, the precepts of sustainable development have been gaining more space in political agendas and civil debates. We propose here that this model of development, especially the one linked to strong sustainability (and relative to the branch of ecological economy), would be ideal. For this, based on literature review, we formulate a theoretical model that combines sustainable regional development (as a dependent variable), mediated by the independent variables of entrepreneurship and sustainability. That is, the objective of this paper is the proposition of a theoretical framework that assumes that the sustainable regional development can be reached from the articulation between the foment to the entrepreneurial activity and the precepts of sustainability. As an additive to this model, we also consider the construct of the entrepreneurial ecosystem as a catalyst for entrepreneurial activity at the regional level and sustainable entrepreneurship as a type of business conducive to a more equal income generation, improvement of social structure, and environmental preservation.
The aim of this paper is to analyse social and organizational dimensions of the environmental licensing and implementation process of the mining project Minas-Rio, discussing methodological and managerial frailties highlighted by the accumulation of reports regarding irregularities, socioenvironmental conflicts, and flaws in the venture’s masterplan. This situation reveals authoritarian systems of business management and territorial governance, which fail to sustain local development, subjecting families to the disruption of their traditional livelihood. In 10 years (2007-2017) following the case, qualitative methods - participative techniques - were used to collect data, allowing the comprehension of the environmental licensing processes, negotiations and conflicting clashes between actors. It was observed that tools for public corporate planning did not prove to be able to guarantee the management of the impacts on water resources: watercourses had springs and stretches trapped and communities declared themselves affected by the water drying and pollution, being assisted only with precarious supply solutions.
Objective: This teaching case aims to stimulate discussion on some of the main dilemmas and difficulties related to social entrepreneurship. Dilemma: Based on the account of the entrepreneurial process of Libertees Clothing, students will have the opportunity to reflect on the entrepreneurial process with a social bias and debate the entrepreneurial dilemma of balancing social objectives with business profitability. Originality: The teaching strategy consists in enabling the student to learn, firstly, the characterization of a social enterprise and how the entrepreneurial process of social bias is distinguished from its economic counterpart. Relevance: The case inquiries into the tensions existing in the daily operation of the venture, which must balance social aspirations with the objectives of economic-financial sustainability of the organization.
Avanços tecnológicos desencadearam, especialmente nos últimos anos, mudanças em níveis sociais, econômicos e culturais, incluindo-se o consumo pautado em plataformas digitais; esse movimento fez com que novas formas de consumo, produção e publicidade digital fossem descortinadas. Utilizando de arcabouço teórico, que se apoia na filosofia e nos estudos culturais, este ensaio tem como propósito discutir o papel de importante ator na dinâmica de consumo atual: os influenciadores em mídias sociais. Argumenta-se que tais atores atuam como disseminadores de inautenticidade – de forma geral, modos de vida que não tenham como sustentáculo a experiência individual. Esse ensaio tem o intuito de desenvolver proposições em relação às ações de comunicação que permeiam a disseminação de inautenticidade por meio do influenciador digital, integrando debates sobre endosso de celebridades, interação parasocial e conhecimento de persuasão. Decorrente das proposições levantadas, tem-se a elaboração de framework teórico inovador, que também é discutido. Como contribuições, destacam-se a abordagem inovadora para discutir importante ator social contemporâneo, assim como trazer luz a conceito difuso e polissêmico – autenticidade – para a literatura de marketing. Por fim, buscou-se problematizar a atuação de um tipo específico de influenciador, o microinfluenciador, como possível disseminador de inautenticidades em caráter mais complexo e de relativa preocupação atual.
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