A range of negative health outcomes are associated with young adults' drinking practices. One key arena where images of, and interaction about, drinking practices occurs is social networking sites, particularly Facebook. This study investigated the ways in which young adults' talked about and understood their uses of Facebook within their drinking practices. Face-to-face, semi-structured interviews were conducted with seven New Zealand young adults as they displayed, navigated and talked about their Facebook pages and drinking behaviours. Our social constructionist thematic analysis identified three major themes, namely 'friendship group belonging', 'balanced self-display' and 'absences in positive photos'. Drinking photos reinforced friendship group relationships but time and effort was required to limit drunken photo displays to maintain an overall attractive online identity. Positive photos prompted discussion of negative drinking events which were not explicitly represented. Together these understandings of drinking photos function to delimit socially appropriate online drinking displays, effectively 'airbrushing' these visual depictions of young adults' drinking as always pleasurable and without negative consequences. We consider the implications of these findings for ways alcohol health initiatives may intervene to reframe 'airbrushed' drinking representations on Facebook and provoke a deeper awareness among young people of drinking practices and their online displays.

New Zealand, similar to many other westernised nations, has a well-developed national culture of drinking to intoxication. Within this cultural context, young women are exhorted to engage with the night time economy, get drunk and have “fun” without relinquishing claims to “respectability”. More recently, the rise of Facebook and other social networking sites has coincided with shifts in postfeminism, neo-liberalism and the development of the night time economy. Social networking sites have become a mundane part of people’s everyday lives, whilst still reflecting structural constraints such as class, ethnicity and gender. This article reports on a qualitative study of young women’s drinking practices and uses of Facebook. Focus group discussions were conducted with eight friendship groups involving 36 participants aged 18–25 years. Transcripts of these discussions were subjected to thematic analysis. Three key themes were identified: “tragic girls” and “crack whores”; “drunken femininities”; and “Facebook, alcohol and drunken femininities”. The results indicated that young women experienced significant tensions in expressing their “drunken femininities” both in public and online, whilst also engaging in “airbrushing” of Facebook photos to minimize the appearance of intoxication for known and unknown audiences.

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Child to parent violence (CPV) involves continual and cumulative abusive actions perpetrated by children and adolescents towards their parents or caregivers. This abuse produces short‐term distress and ongoing long‐term harmful consequences for parents and their families. Practitioners, researchers and policy‐makers are increasingly challenged to identify, conceptualize and respond to this form of family violence. A major challenge is that parents and caregivers under‐report this abuse so there is a lack of awareness and understanding of their psychological experiences in relation to CPV. This research adopts an interpretative phenomenological approach to explore the psychological experience of CPV. Interviews were conducted with six New Zealand mothers and two grandmothers who all experienced CPV. This abuse was experienced as an ‘emotional bloody roller coaster’ of unconditional love through to hatred; as ‘judgement’ – self‐blame and others' blame of their parenting skills; and the ‘absent father’ in their adolescents' lives was drawn on as an explanation for the abuse. Taken together, these psychological experiences identify the silencing of CPV is related to parents' conflicting emotions towards their children, their thoughts and feelings about themselves and how other people view them, and the impact of an absent father figure in their children's everyday lives.