This study examines the influence of eco-innovation capability on sustainability driven innovation practices in SMEs. In this study, eco-innovation capability is represented by four factors—internal setting, strategies, operations and structure—while sustainability driven innovation practices are represented by three types of practices—process, organizational and product. The direct relationship between eco-innovation capability and sustainability driven innovation practices is statistically tested by using a sample of 397 Romanian manufacturing small and medium-sized enterprises using PLS–SEM and SmartPLS software. The results show that the development of eco-innovation capability has a direct and positive effect on sustainability driven innovation practices employed in manufacturing SMEs by encouraging them to get involved in cleaner production practices, waste handling and recycling on a regular basis or integrate eco-efficiency into their operations, develop new channels for sustainable products or integrate customers’ suggestions or complaints, implement environment management systems, use eco-friendly raw materials or focus on new product development, for instance. Therefore, the paper extends the literature dedicated to eco-innovation by shedding some light on what to focus on when building eco-innovation capability.
Although Romania has an Internet penetration rate of 73.8%, over the world average, below the European Union
average of 85.2%, Romanian Internet users ranked 28th in online shopping, the lowest position in EU, while the
Romanian enterprises are the least digital in the EU ranking on the lowest positions in using social media and
e-commerce. The aim of this paper is to examine the impact of using online marketing tools in the development and
implementation of marketing strategies and their impact on organizational performance in the textile industry. We
propose an empirical model, rooted in an in-depth survey of over 897 Romanian organizations acting on the textile
industry market (production, distribution or retail), which gives us a general overview of antecedents of online marketing
success and its impact on organizational performance
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