The purpose of the article is to substantiate the motivational preferences of the cluster formation participants, as well as to determine the influence of clusters on the enterprise's performance and socio-economic development of regions. Based on the study of the preferences of the creation and functioning of the clusters, it has been revealed that cluster formations allow each of the participants to benefit from the synergy effect arising in the course of combining efforts for the sake of production scaling. The obtained results show that cluster formations are characterized by an emphasis on increasing employee satisfaction due to the integration of motivational preferences of the cluster association participants (production, financial, marketing, innovative, personnel, socio-psychological, environmental, and other preferences) and the formation of qualitatively new opportunities for the implementation of corporate and personal needs of employees. The assessment of the possibilities of forming clusters made it possible to identify the most important factors, such as the development of entrepreneurial culture, which in turn affected the formation of the enterprise’s image, the trust of communities, the implementation of innovations, and access to new markets. Based on the conducted study, the authors have determined the formation mechanism of cluster associations, which includes economic, organizational, social, and environmental components.
Тернопільська В.І. д.п.н., професор, професор кафедри теорії та технології соціальної роботи Національний педагогічний університет імені М.П. Драгоманова Бакуліна О.С. к.е.н., доцент кафедри підприємництва, фінансів та оподаткування Житомирська філія Університету державної фіскальної служби України
The main problems related to the formation of the European system of values as the basis of agricultural enterprises staff motivation are examined. Considerable attention is paid to the study of base inherent values of Europeans and Ukrainians, of the basic development factors of rural areas in Ukraine and the EU’s countries. The article presents a study of the concept of European values. The main problems that are associated with the formation of the European system of values as the basis of motivation of personnel of agricultural enterprises. Special attention is paid to the study of the basic values that are inherent to the Europeans and the Ukrainians, key factors of development of rural territories of Ukraine and the EU. The expediency of introduction of the man-centered model of shared European values, the benefits of which determined the following: investments in human capital; government support of rural youth; providing preferential loans; free training; financing the purchase of means of production on terms of financial leasing; consulting services; payments to producers in using environmentally sound production methods; support activities in the field of culture, the streamlining of land and improve the landscape, which is a prerequisite for the formation of effective system of motivation of personnel of domestic agricultural enterprises.
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