The main directions of development of foreign policy relations and trade and economic cooperation of Ukraine with the countries of the Middle East and Africa are considered in the article. In particular, the state of Ukraine’s foreign trade relations with the Middle East and Africa and the directions of their growth are analyzed. The existing potential for strengthening cooperation in the region has been identified and its main prospects have been outlined. The analysis of the existing institutional system of foreign trade in Ukraine is carried out. that in the conditions of deteriorating economic situation in the world and reduction of indicators of export potential of Ukraine for 2019-2020, it is quite important to form and implement institutional support for the strategy of promoting the development of domestic producers and promoting their products to foreign markets. The main factors that should be taken into account by domestic producers in the process of entering the markets of the Middle East are substantiated. The hierarchy of the purposes of institutional maintenance of foreign trade of Ukraine in the context of cooperation with the countries of the region is offered. According to the indicators of exports of goods and services to major trading partners for 2018-2020, the formation of export destinations in Ukraine. The growth of exports and the dynamics of Ukraine’s foreign trade, which in turn brings currency to the country, more investment and, most importantly, the fact that the country will become a more competitive country. The development of bilateral and multilateral relations of Ukraine with the countries of North Africa is considered in the plane of geoeconomic interests of Ukraine. This indicates Ukraine’s interest in the development of trade and economic cooperation, based on the significant potential importance of the markets of these countries for the exit of Ukrainian exporters, as the countries of the region still show significant demand for Ukrainian goods. The preconditions of practical problems of development of foreign economic relations of Ukraine with the countries of the studied region are investigated, namely that recently the geopolitical influence of the last on the world arena has essentially increased. Prospects for further research in this area are to determine the theoretical and practical prerequisites for creating a strategy to promote the export of goods and services in the markets of the Middle East and Africa. Keywords foreign trade, export, import, trade and economic relations, foreign policy relations, geo-economic interests.
The theoretical foundations of the development and adoption of managerial decisions by enterprises in the field of communication are summarized. The scientific work on the content of the conceptual apparatus “management decision” was considered. The practical achievements of the process of developing and making managerial decisions are systematized, taking into account the peculiarities of the activities of enterprises in this field. From these positions, it is proposed to interpret the essence and result of the management decision of enterprises, which is based on the choice of an alternative option and is aimed at overcoming the problematic situation on the basis of complex management, taking into account the peculiarities of the functioning of the enterprise. communication companies. This approach will help to effectively manage and expand the capabilities of communication companies. The principles of activity of communication enterprises were considered, and directions and ways of further development of communication enterprises were determined, taking into account the peculiarities of their activity. The expediency of the process of development and management decisions of telecommunications companies has been proven. It was determined that for a comprehensive assessment of management decisions, it is advisable to take into account certain types of effects. Technical, resource, economic and socio-ecological effects are the most significant for communication enterprises. The peculiarities of the development and management decisions of telecommunication companies are substantiated, one of which is the adoption of high-tech decisions aimed at the constant improvement of telecommunication companies, which determines their strategic activity in order to achieve the maximum level of their development. It was determined that their information provision is very important for making effective decisions. The process of development and decision-making is, in fact, an information process based on the processing of formalized and informal information, various data and knowledge. There are five main types of information systems that are necessary to meet the needs of different organizational levels and functional areas of management, namely: business processes, office automation, management information systems, decision support systems, decision support systems. Therefore, for a comprehensive assessment of management decisions, it is advisable to take into account not only the effectiveness of activities, but also individual types of effects. Keywords management decisions, communication enterprise, enterprise management, information, analysis.
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